Atlético Madrid rope in Avis as official sponsor
Spanish professional football club Atlético Madrid have signed a new sponsorship deal with American car rental company Avis. As part of the agreement, Avis has been named an official sponsor of...
Spanish professional football club Atlético Madrid have signed a new sponsorship deal with American car rental company Avis. As part of the agreement, Avis has been named an official sponsor of...
Sleeve sponsorship has become quite the rage over the past decade and has opened a new door for both clubs and companies to gain a revenue stream and add to...
LaLiga Grassroots has facilitated 640 projects globally through 900 coaches in almost 50 countries. As a result, more than 200,000 athletes and more than 25,000 coaches have been trained in...
Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with...
Bengaluru FC marched on to the semi-final of the Indian Super League (ISL) after a controversial clash against Kerala Blasters on Friday evening. The Kanteerava saw one of the ISL’s...
The meeting of the All India Football Federation (AIFF) Disciplinary Committee on February 23, 2023, has resulted in suspension of Friends Union Club Tripura player Ayuk Jamatia for age fraud....
Following are the organisations that serve as sponsors and brand partners to the Indian Super League (ISL), the topflight of professional men’s football in India, for the 2022-23 season and...
Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the...
A process warrants time only if logic and the evidence on display suggest that it will result in long-term success. That’s why the likes of Arsenal, Liverpool and Manchester City...
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