Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses...
“Did I ever tell you what the definition of insanity is?” It was the best of times of what had been the worst of times. Trophy-less since 2017, Manchester United...
The French Football Federation (FFF), the national soccer organisation of France, and Konami have entered multi-year cooperation to licence a variety of rights for the video game developer's eFootball franchise. ...
Barcelona has officially announced a transaction worth €100 million ($102.9 million), in which the Spanish soccer giants would give up a 24.5% ownership in its internal Barça Studios content centre...
The Italian Serie A and digital soccer platform OneFootball have expanded their collaboration to offer live streaming in the UK and Ireland. The two-year agreement, reached by the media rights...
FC Goa have signed a multi-year deal with T10 Sports, making the Gurgaon-headquartered Indian sportswear brand their official kit supplier. As per the deal, T10 Sports will produce and provide...
LaLiga and Nissan have signed a collaboration agreement, linking the league with the latter's exclusive e-POWER technology until June 2023. As per the deal, Nissan's e-POWER tech will play a...
South Korea senior men's national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein's latest brand ambassador in South Korea. Son will kick off...
For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor. LED advertisements during Palace home games and player activation videos broadcast in Asia...
This article contains information regarding the organisations enjoying a strong branding presence across Wolverhampton Wanderers’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read...
This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also...
Just a year into its deal with English football club Manchester United, TeamViewer has decided to not renew the partnership beyond the ongoing term. TeamViewer signed a five-year contract with...
In a multi-year, international strategic partnership, Qualcomm Technologies, Inc. and Manchester United have chosen to collaborate over the former's Snapdragon brand. Snapdragon platforms are involved in smartphones, wearables, PCs, augmented...
Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports. As brand ambassador, Van Dijk will help the organisation grow...
Tottenham Hotspur, an English football team, has selected Science in Sport (SiS) as their first official performance solutions partner on August 2, 2022. In this four-year contract, SiS will supply the Premier League squad with products and a customised performance solutions framework that will help the team develop its nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club's head nutritionist. In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club's training facility and at its home stadium, the Tottenham Hotspur Stadium. The club's recently created streaming service, Spursplay, will contain SiS-branded material that shows how the company's goods are used.
Questions about a potential FIFA ban on Indian football have been looming for some time. Indian football faces probably its darkest time, with the All Indian Football Federation (AIFF) and...
EA Sports FC, an upcoming football simulation video game series, and LaLiga have entered into a multi-year partnership. The deal will be effective from the 2023-24 season and completely rebrand...
This article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season. MAJOR PARTNERS eToro AS...
FC Barcelona have announced the sale of 24.5% of Barça Studios, which oversees the team's digital operations and audiovisual productions, to the crypto-based fan token platform Socios.com for €100 million...
Read all the latest news on Page 80.
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