PGA Tour extends Omni Hotels & Resort partnership
The PGA Tour has announced a multi-year partnership extension agreement with Omni Hotels & Resorts, which will see the latter remain as the Official Hotel and Resort of the PGA...
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UP Warriorz team up with Kay Beauty for WPL 2024
Women's Premier League (WPL) franchise UP Warriorz have announced a partnership agreement with Bollywood actress Katrina Kaif-owned brand Kay Beauty, on-boarding it as their Title Sponsor for the 2024 WPL...
Inter Miami CF team up with JPMorgan Chase
Inter Miami CF and JPMorgan Chase have announced a multi-year partnership agreement, which will rename the former's stadium to "Chase Stadium" as per the deal's naming rights component. JPMorgan Chase...
DC United announce Guidehouse partnership
Major League Soccer (MLS) club DC United have inked a multi-year deal with Guidehouse, a Washington, DC-based global provider of consulting services to public sector and commercial markets, with broad...
West Ham United FC sign deal with WellO2
West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier.
Lola Lovinfosse to race for Rodin Motorsport
French racer Lola Lovinfosse is set to return to F1 Academy for its 2024 edition after signing up to drive the Charlotte Tilbury car operated by Rodin Motorsport. The global...
Delhi Capitals partner with PUMA
PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year's Women's Premier League (WPL) and Indian Premier League...
McLaren Racing partner with Dropbox
McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will...
England's Football Association (FA) partners with E.ON
England's football-governing body, the Football Association (FA), has signed a partnership agreement with German multinational electric utility company E.ON. The partnership is aimed at launching a new programme to promote...
SkRossi becomes first-ever KREO Athlete
Revenant Esports player Ganesh "SkRossi" Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first "KREO Athlete" SkRossi’s designation as a...
UEFA renews Just Eat partnership
Dutch online food delivery company Just Eat Takeaway.com has signed a three-year partnership renewal agreement with the Union of European Football Associations (UEFA). The renewed agreement will see Just Eat...
Aston Martin F1 partner with Regent Seven Seas Cruises
Aston Martin Aramco F1 Team (AMF1) have roped in luxury cruise line Regent Seven Seas Cruises as their Official Global Cruise Line Partner on a multi-year deal. As per the deal, Regent...
DafaNews Bengaluru Open 2024 gets 12 new sponsors
The 2024 DafaNews Bengaluru Open, organised by the Karnataka State Lawn Tennis Association (KSLTA), has on-boarded twelve gold sponsors to elevate the stature of the tournament, set to take place...
Scuderia Ferrari expand Celsius deal
Scuderia Ferrari have renewed and expanded their partnership with Florida-based Celsius Holdings, the maker of the leading global fitness drink Celsius. As per the deal, Celsius becomes a Global Team...
NBA Sponsors and Partners
NBA Sponsors 2023-24 Following are the organisations serving as sponsors and brand partners to the National Basketball Association (NBA) and enjoying a strong branding presence across its physical and digital...
Aston Martin Aramco F1 Team renew NetApp partnership
The Aston Martin Aramco F1 Team have renewed their partnership with US-based intelligent data infrastructure company NetApp. The extension agreement sees NetApp become the Silverstone-based outfit's Global Data Infrastructure Partner. In accordance...
Visa Cash App RB F1 Team extend XMTrading partnership
The Visa Cash App RB F1 Team, the side formerly known as "AlphaTauri", have announced a partnership extension with online CFD and forex broker XMTrading, which will thus continue on...
Viswanathan Anand teams up with Chess.com
Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador. Anand has been brought on board to increase "the appeal of...
PTPA signs deal with Hilton
The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic and Vasek Pospisil, and its commercial arm Winners Alliance have signed an agreement with international hotel...
Everton extends FIGS partnership
Premier League club Everton has announced an extension of their partnership with direct-to-consumer healthcare apparel and lifestyle brand FIGS. The extension will see FIGS support Everton's charitable branch, Everton in...
Corinthians sign three-year record deal with Vai de Bet
São Paulo-based Brazilian professional football club Corinthians have signed a historic partnership agreement with betting operator Vai de Bet in a deal reported to be the largest in Brazilian football...
How Saudi Arabia’s sports ventures will affect global brands
Saudi Arabia’s dominance in the sporting world has been well-documented over the last few years, and it is only likely to grow. Questions, subsequently, are constantly raised about the sponsorships...
Sky Sports to broadcast AFCON 2023 in UK
British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will...
Ultimate Kho Kho joins hands with IndianOil
Ultimate Kho Kho, India's first-ever professional franchised kho kho league, has signed a partnership agreement with IndianOil, on-boarding the diversified, integrated energy major as the "Powered By" Sponsor for its...
Chelsea FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as...
SA20 signs up with Zoho
The Betway SA20 has partnered up with global technology firm Zoho, which has come on board as the Official Business Technology Partner of the South African franchise T20 cricket league....
Perth Scorchers extend Budget Direct deal
Big Bash League (BBL) franchise Perth Scorchers have signed a partnership renewal agreement with insurance company Budget Direct. The partnership, now in its fifth year, will see Budget Direct continue...
Sir Jim Ratcliffe secures minority stake in Manchester United Football Club
Manchester United Football Club (MUFC) have confirmed that INEOS Chairman, Sir Jim Ratcliffe, has reached an agreement to acquire 25% of the club's "Class B shares held by the Glazer...
iQOO teams up with Team SouL
Indian esports organisation Team SouL has roped in iQOO as its exclusive title sponsor for six months. In addition to the announcement, the official jersey of "iQOO SOUL" was also...
ICC signs deal with Amazon
The International Cricket Council (ICC) has announced a four-year deal with Amazon, which will see Amazon Prime Video hold the broadcast rights for all the men's and women's ICC tournaments...