The seven-time World Champion charged from P10 to victory, brushing aside the Red Bull challenge. Lewis Hamilton took home the Brazilian Grand Prix with relative ease after being involved in...
Flush with a bucket load of cash from the last 18 months’ bull run, crypto companies are making headlines after throwing hundreds of millions of dollars in sports sponsorship deals....
Nuno Espírito Santo has been sacked by Tottenham Hotspur after only four months in charge, ending a marriage that was doomed from the very beginning. Antonio Conte has had a...
Siraj joins a host of former and present Indian cricketers. Games24x7's fantasy cricket platform My11Circle has announced Indian cricketer Mohammed Siraj as a brand ambassador. Siraj joins other present...
National Sports Awards committee has released names of 11 athletes nominated for Khel Ratna and 35 for Arjuna Award. Olympic heroes Neeraj Chopra, Lovlina Borgohain, Indian men’s national football team...
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that...
Indian golfer announces her first-ever sponsorship deal. Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America. The 2020 Summer...
Two-time Indian Super League (ISL) champions Chennaiyin FC have brought on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Hero Indian Super League....
Olympic medallists set to star in digital and print campaigns. Following their strong show at this year's Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and...
German league to be a part of the NFT-based fantasy game. The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...
English club to develop their global fanbase. English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...
Partnership announced with Sri Lanka’s T20I team. Global online payment solutions provider AstroPay has ventured into the world of cricket with a sponsorship deal with the Sri Lankan T20I...
Multi-year partnership put in place to develop fan engagement projects in China. Formula One has announced a multi-year partnership with marketing and advertising agency Virtual Real Management (VRM) which...
Olympic medallists brought on board to endorse company's portfolio. Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia...
Sportswear brand joins as official kit and merchandise partner. I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Italian football side announce OlyBet as Official Regional Betting Partner. Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports...
Eight Italian sides ink deal with eToro. Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with...
Italian club secures first-ever sleeve sponsorship deal. Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club's first-ever sleeve sponsor. Bitget also...
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses...
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
Football teams sponsored by betting firms could soon become a thing of the past, but it won’t come without its challenges. What is going on? According to reports emerging...
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...
Soccer Supplement to continue as club's official supplements supplier. Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement....
Deal focused mainly on the Asian sports betting market. European heavyweights Liverpool and Bayern Munich have both signed deals with sports betting operator 188Bet. The two teams have signed...
Multi-year deal will see Mighty Jaxx release Formula One vinyl figures. Formula One has announced a multi-year partnership with phygital collectibles company Mighty Jaxx. The partnership will see Mighty...
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have extended their association with purely digital insurer ACKO General Insurance as an Associate Sponsor on a multi-year deal. ACKO is...
Norris errs late to hand Hamilton the win. Lewis Hamilton took his 100th career victory following a dramatic Russian Grand Prix that saw long time race leader Lando Norris make...
Chennaiyin FC have renewed their association with Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as the club’s associate sponsor for a third consecutive year. SSVM’s partnership with Chennaiyin FC began before...
British sensation joins as a House Ambassador. British tennis star and the 2021 US Open champion, Emma Raducanu, has been announced as the brand ambassador of US luxury jewellery...
