São Paulo-based Brazilian professional football club Corinthians have signed a historic partnership agreement with betting operator Vai de Bet in a deal reported to be the largest in Brazilian football...
British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will...
Ultimate Kho Kho, India's first-ever professional franchised kho kho league, has signed a partnership agreement with IndianOil, on-boarding the diversified, integrated energy major as the "Powered By" Sponsor for its...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as...
The Betway SA20 has partnered up with global technology firm Zoho, which has come on board as the Official Business Technology Partner of the South African franchise T20 cricket league....
Big Bash League (BBL) franchise Perth Scorchers have signed a partnership renewal agreement with insurance company Budget Direct. The partnership, now in its fifth year, will see Budget Direct continue...
Manchester United Football Club (MUFC) have confirmed that INEOS Chairman, Sir Jim Ratcliffe, has reached an agreement to acquire 25% of the club's "Class B shares held by the Glazer...
Indian esports organisation Team SouL has roped in iQOO as its exclusive title sponsor for six months. In addition to the announcement, the official jersey of "iQOO SOUL" was also...
The International Cricket Council (ICC) has announced a four-year deal with Amazon, which will see Amazon Prime Video hold the broadcast rights for all the men's and women's ICC tournaments...
American Formula One team Haas have signed a long-term partnership agreement with headwear and lifestyle brand New Era, which will thus become their Official Headwear Partner from the 2024 season...
