
IOA ropes in Tasva as new partner
The Indian Olympic Association (IOA) has roped in menswear brand Tasva as the Official Ceremonial Dress Partner of Team India for Paris 2024.
The Indian Olympic Association (IOA) has roped in menswear brand Tasva as the Official Ceremonial Dress Partner of Team India for Paris 2024.
The Women's Handball League has roped in homegrown sporting equipment manufacturer Nivia Sports on a multi-year deal.
The UFC has announced a multi-year deal with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.
Shay Given has extended his partnership with CopyBet for the upcoming 2024/25 season and will thus continue on as its ambassador.
PV Sindhu has invested in Greenday's "Better Nutrition" brand, having also become its brand ambassador in the process.
Indian ace badminton star PV Sindhu has been roped in as a brand ambassador for Tobacco Control by the Union Health Ministry.
Ultimate Table Tennis (UTT), India's premier table tennis league, is gearing up for its latest edition in Chennai from August 22 to September 7 later this year at the Jawaharlal...
The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former. As per the...
The All India Pickleball Association (AIPA) has signed a five-year partnership agreement with performance footwear and apparel brand Skechers, which thus becomes the Official Kit Sponsor of the Indian national...
Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics,...
The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship...
MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner. The partnership will see Qatar Airways provide passenger...
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
The Badminton World Federation (BWF), the international governing body for badminton, has signed a partnership agreement with talent platform foundit, which comes on board as its Official Talent Partner. Through...
Indian sports streaming platform FanCode has acquired the exclusive broadcast rights for German motor racing series Deutsche Tourenwagen Masters (DTM) in India. FanCode will broadcast all of the practice, qualifying,...
The Indian Olympic Association (IOA) has announced a partnership agreement with Indian furniture fittings manufacturer Ebco. As per the agreement, Ebco will join the IOA as an Official Partner for...
Bachpan Play School and its education arm, Academic Heights Public School (AHPS), have roped in Indian badminton star Saina Nehwal as a brand ambassador. With Nehwal on board, Bachpan Play...
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel...
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo's Opill, the first-ever...
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
The Boston Red Sox of Major League Baseball (MLB) have announced a multi-year partnership agreement with Aura, an all-in-one safety solution provider for individuals and families. As per the deal,...
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
The Anju Bobby Sports Foundation (ABSF), a non-profit organisation which works towards developing up-and-coming female athletes in India, has announced a three-year partnership agreement with Coca-Cola India. The partnership will...
Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India's first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem. This is a strategic move...
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL). With this partnership, Eveready...
Following his historic Olympics gold medal win at Tokyo 2020, Indian track and field athlete Neeraj Chopra has become the darling of numerous brands throughout the country. Every company wants...