Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...
The Indian Racing Festival (IRF) has onboarded Mobil, a leading name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high...
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
SportsKPI have announced a strategic partnership with U Mumba for the upcoming Pro Kabaddi League Season 11. With its expertise in sports analytics and technology, SportsKPI provided comprehensive support to...
Indian wrestler Antim Panghal has been revealed as the latest brand ambassador of Indian skincare brand Earthraga.
On the 14th day, the No.1 team in the Men’s Table Tennis, Republic of China took home the Gold winning 3-0 against Sweden. Since the introduction of the Men’s Event...
Here are the highlights from the thirteenth day of the 2024 Paris Olympic Games, which saw two medals being added to India's tally.
Here are the highlights from the twelfth day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
World Wrestling Entertainment has announced a multi-year global partnership agreement with Aires Tech, which becomes an Official WWE Partner.
The PGA Tour has signed a deal with Procore Technologies, a global provider of management software for the construction industry.
Here are the highlights from the eleventh day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
Here are the highlights from the tenth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Day 9 of the 2024 Paris Olympics saw tennis legend Novak Djokovic (Serbia) complete a career Golden Slam by taking gold, beating Carlos Alcaraz (Spain) 7-6, 7-6 in the Tennis...
Here are the highlights from the sixth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Legal notices for infringing Manu Bhaker's personality rights are expected to be sent to brands who used photos or videos of the Indian Olympic medal winner in congratulatory marketing and advertisements without sponsoring her, according to an ET report.
A Mississippi-based company has pulled its adverts from the Paris Olympics after being left angry by a scene in the opening ceremony.
The British Olympic Association has renewed its deal with Adidas, thus making it the longest running athletics partnership agreement.
Indian Olympic medallist Saikhom Mirabai Chanu has teamed up with Indian cement brand Star Cement, becoming its latest brand ambassador.
This article contains information about the official partners, sponsors and supporters of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024").
Media company Play Sports has roped in tennis legend Sania Mirza and boxing star MC Mary Kom as brand ambassadors.
19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).
