Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025
The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
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PUMA becomes "PVMA" to celebrate PV Sindhu team up
Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Sir Mo Farah joins Tata Mumbai Marathon
Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
BWF signs partnership with Etihad Airways
The Badminton World Federation (BWF) has partnered with UAE flag carrier Etihad Airways, which thus becomes the Official BWF Global Airline Partner. As per the agreement, Etihad will have presence...
BAI nets new Ticmint deal
Ticmint joins as Official Ticketing Partner for Yonex-Sunrise India Open The Badminton Association of India (BAI) has inked a new deal with ticketing platform Ticmint who will join as the...
Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
NBA nets Wingstop deal
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
WNBL joins forces with Latina Fresh
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
Milind Soman roped in as JBG Kolkata World 10K 2024 brand ambassador
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
Manu Bhaker strikes a deal with Golden Bullet
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.
India’s performance at Paris Paralympics 2024
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
India at the Paris Paralympics 2024 so far
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...
Indian Racing Festival welcomes Mobil as Performance Sponsor for its 2024 edition
The Indian Racing Festival (IRF) has onboarded Mobil, a leading name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high...
Meghalaya set to sponsor Jubilant Divine Esports
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
SportsKPI joins U Mumba as Strategic Partner ahead of PKL 11
SportsKPI have announced a strategic partnership with U Mumba for the upcoming Pro Kabaddi League Season 11. With its expertise in sports analytics and technology, SportsKPI provided comprehensive support to...
Antim Panghal teams up with Earthraga
Indian wrestler Antim Panghal has been revealed as the latest brand ambassador of Indian skincare brand Earthraga.
PARIS OLYMPICS 2024 – DAY 14 RECAP
On the 14th day, the No.1 team in the Men’s Table Tennis, Republic of China took home the Gold winning 3-0 against Sweden. Since the introduction of the Men’s Event...
Paris Olympics 2024 – Day 13 Recap
Here are the highlights from the thirteenth day of the 2024 Paris Olympic Games, which saw two medals being added to India's tally.
Paris Olympics 2024 – Day 12 Recap
Here are the highlights from the twelfth day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
WWE inks deal with Aires Tech
World Wrestling Entertainment has announced a multi-year global partnership agreement with Aires Tech, which becomes an Official WWE Partner.
PGA teams up with Procore Technologies
The PGA Tour has signed a deal with Procore Technologies, a global provider of management software for the construction industry.
Paris Olympics 2024 – Day 11 Recap
Here are the highlights from the eleventh day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
Paris Olympics 2024 – Day 10 Recap
Here are the highlights from the tenth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Paris Olympics 2024 – Day 9 Recap
Day 9 of the 2024 Paris Olympics saw tennis legend Novak Djokovic (Serbia) complete a career Golden Slam by taking gold, beating Carlos Alcaraz (Spain) 7-6, 7-6 in the Tennis...
Paris Olympics 2024 – Day 6 Recap
Here are the highlights from the sixth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Brands sent legal notice after latching onto Manu Bhaker’s win without sponsoring her
Legal notices for infringing Manu Bhaker's personality rights are expected to be sent to brands who used photos or videos of the Indian Olympic medal winner in congratulatory marketing and advertisements without sponsoring her, according to an ET report.
Paris Olympics sponsor pulls out of Games after opening ceremony backlash escalates
A Mississippi-based company has pulled its adverts from the Paris Olympics after being left angry by a scene in the opening ceremony.
Adidas extends deal with Great Britain for Paris 2024
The British Olympic Association has renewed its deal with Adidas, thus making it the longest running athletics partnership agreement.