Danone partners with Paris 2024 Games
Danone, a French leader in dairy and plant-based products, has been roped in as an Official Partner of the Olympic and Paralympic Games Paris 2024. The partnership will see Danone...
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Chinese Basketball Association makes Aramco Official Partner
The Chinese Basketball Association (CBA) has signed a sponsorship arrangement with Saudi Arabian energy company Aramco. The agreement, which runs for two years, makes Aramco an official partner of the...
TMRW Sports attracts host of star athletes as investors
TMRW Sports, a tech-focused firm co-founded by Rory Mcllroy and Tiger Woods, has announced a host of athletes and celebrities as part of its investors' group. The group includes tennis...
Saina Nehwal joins Real Sports
Olympic medalist teams up with sports marketing agency Indian ace shuttler Saina Nehwal has teamed up with JetSynthesys-owned sports marketing agency Real Sports. Through their partnership, the firm will work...
Théo Pourchaire to make FP1 debut at US Grand Prix
Théo Pourchaire, a Sauber Academy driver who is currently participating in Formula 2, will be making his Formula One Free Practice debut at the upcoming United States Grand Prix for...
W Series 2022 ends early due to lack of funds
W Series, the top level of women's single-seater motorsports, has announced that the final three races of the 2022 season stand cancelled due to lack of funds, with the focus...
IOC accepts nearly all recommendations concerning IOA constitution
On August 16, the Delhi High Court ordered the appointment of a Committee of Administrators (CoA) on the back of the IOA's failure to conduct timely elections. Further, the IOA’s...
From digging ponds to setting national record: The Ram Baboo story
Ram Baboo set the new national record for 35km race walk on the final day of the National Games, with the athlete from Uttar Pradesh clocking a record 2 hours...
MotoGP to debut in India
MotoGP has announced that India will be making its debut in the sport in the 2023 calendar. MotoGP will be heading to the Buddh International Circuit. The announcement was made...
Dabang Delhi extends JK Cement partnership
In advance of the ninth season of the Pro Kabaddi League (PKL), reigning champion Dabang Delhi and JK Super Cement have extended their sponsorship agreement for a third year. The...
