The All England Tennis Club (AELTC) have announced that Wimbledon has ended its 86-year-old partnership with British squash brand Robinsons. The drink containing lemon juice, barley and sugar, which was...
The media production company will aim to give a bigger platform to "culturally specific" stories on "important social issues". Japanese tennis sensation Naomi Osaka and American basketball superstar LeBron James...
Wimbledon has teamed up with Warner Bros, which will see Warner Bros Discovery Sports (WBDS) broadcast the iconic tennis tournament live across eleven countries in Europe. The programme will be...
Australian tennis star Nick Kyrgios has been announced as the first client of Evolve sports agency. The new sports agency was co-founded by four-time Grand Slam champion Naomi Osaka and...
Here are the official associates (sponsors) for this year’s Wimbledon Championships. Let’s take a look at the partnerships that grant these companies branding rights across the tournament’s physical and digital...
British tennis sensation Emma Raducanu has inked a four-year partnership with HSBC. The partnership is built around making the younger generation more aware about the world of finance. Raducanu and...
Here, we have a profile for Serena Williams that details information about her playing career, as well as her sponsors, brand endorsements, business investments, earnings, net worth, rivalries, significant records,...
Streaming platform Spark Sport has secured a three-year deal that will see it acquire the exclusive live television and digital rights for the US Open Tennis Championship in New Zealand...
Emirates and Roland-Garros have signed a five-year extension to their partnership, which will see the airline continue on as the Official Airline and a Premium Partner of Roland-Garros till 2027....
Food tech firm Eat Just has launched its latest JUST Egg advertisement featuring tennis superstar Serena Williams. The new ad features Williams along with Hollywood actor Jake Gyllenhaal, both of...
Read all the latest news on Page 28.
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