Indian Premier League (IPL) Sponsors 2023

The Indian Premier League (IPL) is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play a huge role in the success of the tournament, and the IPL gets offers from some of the largest companies; some stick on, some don’t.

Following are the sponsors of the 2023 Indian Premier League season.

Also Read – Breaking down the IPL sponsorship jamboree in numbers

TATA: Title Sponsor of IPL 2023

The IPL has seen a constant shift of title sponsors since DLF’s conclusion as the title sponsor in 2012. TATA became the official title sponsor of the IPL in 2022.

The IPL Title Sponsorship agreement between TATA and the Board of Control for Cricket in India (BCCI) is for two years. The deal is reportedly worth a sum of ?670 crore.

Indian Premier League (IPL) Sponsors 2023

Official Partners

Dream11

Dream11, a leading online fantasy gaming platform in India, entered into an agreement with the IPL to act as one of its official sponsors in March 2019. The two parties entered into an agreement for a period of four years, which commenced in 2019.

Saudi Tourism Authority

The IPL and the Saudi Tourism Authority (STA) agreed a partnership in February 2023, resulting in the former securing its first sponsorship deal with the government of a foreign country.

The STA is set to replace Unacademy as an official partner, paying a similar amount to that paid by the edtech firm in the past. Reports suggest that each of the six official IPL partners pay an average of ?60 crore (US$7.24 million) per season.

CRED

The Bangalore-headquartered credit card payment company signed on as one of the IPL’s Official Partners in September 2020 on a three-year deal. As per the deal, CRED provides exclusive offers to the IPL viewers and encourages them to clear their debts and improve their credit scores.

Upstox

Upstox is one of India’s fastest-growing online brokerage firms. It was announced as an Official Partner of the IPL back in March 2021. The deal between the two kicked off in April 2021 and will continue into the 2023 season — entering the final year of their association.

Herbalife

Premier global nutrition company Herbalife inked a partnership deal with the BCCI to become one of the Official Sponsors of the Indian Premier League for the 2023 season.

RuPay

RuPay, the flagship product of the National Payments Corporation of India, was announced as an official partner of the IPL in March 2022. RuPay is reportedly paying approximately ?140 crore over two years as its deal enters the last year with the 2023 IPL season.

Star Sports: Official Broadcast Partner

Star Sports is to act as the Official Broadcast Partner for the 2023 IPL. Back in 2017, Star India had won the broadcasting rights for the IPL. The deal was to be for a period of five years that would run from 2018 up until the 2022 IPL season. Star then acquired only the broadcasting rights for the 2023–27 cycle, with Viacom18 bagging the online streaming rights.

JioCinema: Official Digital Streaming Partner

After Viacom18 won the exclusive digital rights for the IPL for the 2023–27 cycle by paying a whopping US$2.7 billion, it was announced that the IPL 2023 matches would be streamed for free on the company’s JioCinema platform. The company is also expected to offer an enhanced experience by offering 4K streaming at 60 FPS, compared to 1080p content previously offered by Star’s OTT platform Disney+ Hotstar.

Also read: The Viacom18 dominance across Indian sports

PayTM: Umpire Partner

The Noida-headquartered Indian fintech company has been the IPL’s Official Umpire Partner since March 2018.

CEAT: Strategic Timeout Partner

The BCCI last renewed its relationship with Indian tyre manufacturer CEAT in March 2018, for it to continue as the Official Strategic Timeout Partner of the IPL, and the agreement commenced in April 2018.