Aditya Chaudhuri - News Site Editor Page 224
Fortnite gets a Lewis Hamilton twist
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
Formula E teams up with Hackett London
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...
76ers extends Alsco Uniforms deal
NBA team Philadelphia 76ers have announced a partnership extension with laundry services provider Alsco Uniforms, who will continue on as the Official Sponsor of the Floor Crew for a second...
General Motors registers as power-unit supplier for F1 2028 season
American car giants General Motors have officially registered as a Formula One power-unit supplier starting from the F1 2028 season. GM stated that they plan to supply Andretti Cadillac as...
AlphaTauri signs new deal with NEFT Vodka
Italian Formula One team AlphaTauri has roped in Austrian vodka brand NEFT Vodka as the team's Official Team Partner. The long-term partnership will have the NEFT logo present on halo,...
FIFA+ inks new partnership with Serie C
FIFA's digital streaming platform, FIFA+ has obtained the non-exclusive distribution rights of Italian tier-3 football league Serie C. The deal will see FIFA+ live-stream the Serie C games and also...
Beckham signs new partnership Nespresso
Former England men's team football captain David Beckham has been announced as the new partner of Nespresso, coffee machine and coffee accessories brand. Beckham will be the face of the...
Athletes owning esports organisations
Over the last few years, the esports industry has grown exponentially in terms of revenue and viewership. What sets esports apart is its inclusivity. People from all ages and demographics...
Daniil Medvedev joins M80
World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be "advising the organisation on esports endeavours (partnerships, growing the fan...
Kipsta takes up major role in partnership with UEFA
Decathlon's football brand Kipsta has signed a three-year licensing deal with the Union of European Football Associations (UEFA), Europe's football-governing body, coming on board as the Official Match Ball Supplier...