This article contains information about the kit suppliers of each and every Premier League team for the 2023–24 season.
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Premier League Sponsors 2023–24
Premier League teams’ principal shirt sponsors for 2023–24 season
Premier League teams’ sleeve sponsors for 2023–24 season
Arsenal FC signed a kit deal with German sportswear giant Adidas in October 2018. They agreed on an initial five-year deal reportedly worth £300 million starting July 2019. With this deal ended the club’s five-year partnership with Puma.
In September 2022, the two parties extended their partnership in a deal set to run until 2030.
In May 2022, it was announced that Manchester-headquartered sportswear brand Castore would replace Kappa as Aston Villa’s kit supplier and Principal Partner in a multi-year deal starting with the 2022–23 season.
The deal sees Castore supply match apparel, training and leisure wear to Aston Villa’s senior and academy teams (both men’s and women’s).
The Manchester-headquartered British sportswear brand has been serving the club as their official kit supplier since the 2017–18 season. The two last renewed their partnership in July 2021 as part of a five-year agreement.
Umbro has also served as the club’s kit supplier in the past: 1974–78 and 1983–86.
The Manchester-based British sportswear brand became the official kit supplier of the club ahead of the 2019–20 season, in May 2019, replacing German rival brand Adidas.
The current deal between the two parties, signed in August 2021, is set to run until the end of the 2024–25 season.
The Beaverton, Oregon-based company has been the Technical Kit Supplier of the Seagulls since 2014 and continues to do so for the club’s men’s and women’s sides — both senior and youth setups.
The last extension of the Nike-BHAFC partnership was announced in January 2022 — a three-year deal reportedly worth £2.5 million per year that is set to run until 2024.
Burnley FC signed a three-year deal with Manchester-based kit supplier Umbro in July 2019. The deal came at the back of the Clarets ending their long-term partnership with Puma, which was their official kit supplier since 2010.
Umbro’s distinctive double diamond logo returned on the Burnley FC kits for the first time since the 1980–81 season.
Chelsea FC signed a long-term deal with Nike in October 2016 as their official kit supplier from the 2017–18 season, ending their eleven-year partnership with Adidas.
The deal, reportedly worth north of US$1 billion over 15 years, was Nike’s biggest deal with a Premier League club at the time, before it signed an even more lucrative deal with Liverpool FC in January 2020.
The Bologna-headquartered Italian sportswear brand returned as Crystal Palace FC’s kit supplier ahead of the 2022–23 season, having previously served the club in that role between 2014 and 2018.
Everton FC ended their six-year partnership with Umbro to sign a three-year kit deal with Aarhus-headquartered Danish sportswear brand Hummel. Announced in May 2020, the three-year, reportedly-£10m-a-year deal came into effect with the start of the 2020–21 season.
German sportswear giant Adidas has enjoyed a long relationship with Adidas. The two first partnered in 1977, then 1997, and then 2013, the year they have enjoyed a continuous partnership since.
The deal sees Adidas serve as the official kit supplier for the club’s matchday and training wear. It also sees its products sold at Craven Cottage — home of the Fulham senior men’s team.
In January 2020, Liverpool FC announced Nike as their new Official Kit Supplier starting with the 2020–21 season in a multi-year deal reportedly worth £30 million per year. While this value is less than the £45 million New Balance, another American sportswear company, was paying the club every year, Nike’s promise of increased brand value and better sales and sales-based addons turned the Merseyside club to the Beaverton, Oregon-headquartered sportswear giant.
Nike’s proposal of paying Liverpool FC a 20-percent cut of the sales of all club-branded products makes this partnership capable of being the most lucrative one in English football.
Liverpool FC’s stock has resurged over the past seasons with their renaissance as a powerhouse under Jürgen Klopp, at the back of which they released their previous kit supplier, New Balance, which they deemed could no longer match the marketing and distribution potential Nike was offering, which was more congruent with their ambition. This led to a legal dispute, and eventually, the London High Court ruled in the club’s favour, ending their association with New Balance on a relatively bitter note.
The Manchester-based British sportswear brand has been the official kit supplier to the club since July 2020.
In the past, Umbro has produced kits for the club in 1959 (for their men’s team’s only FA Cup final appearance) as well as the late 1980s and early 1990s.
Man City ended a six-year association with Nike and signed German sportswear giant Puma as their official kit supplier in February 2019, with the deal kicking off with the 2019–20 season.
The deal is reportedly worth £650 million over ten years and also covers Man City’s sister clubs in Australia (Melbourne City FC), Spain (Girona FC), Uruguay (Montevideo City Torque) and China (Sichuan Jiuniu FC).
In August 2022, Puma unveiled Man City’s third kit for the 2022-23 season on the Land of Games experience developed by game creation system Roblox, thereby taking their Man City partnership “into the metaverse”.
Man United’s deal with Adidas broke all kit-deal records when it was announced back in July 2014. The German sportswear giant replaced its American rival Nike, whose £24m-a-season deal with United ended with the end of the 2014–15 season after a thirteen-year stint.
With the initial deal reportedly worth at least £750 million over ten years, Adidas has been the Official Kit Supplier of Man United since the start of the 2015–16 season. The German sportswear and sports equipment giant’s previous biggest contract at the time this deal was announced was its €35m-a-year contract with Real Madrid CF.
The Liverpool-headquartered British sportswear brand became the club’s new kit supplier in July 2021, replacing German rival brand Puma that had been supplying Newcastle United kits for the previous eleven years.
Reportedly worth £5 million per year, the multi-year deal not only sees Castore design the various matchday and training kits for the club, it also sees the sportswear brand handle the e-commerce operations at the club. This includes refurbishment of Newcastle United’s physical and online stores as well as increased merchandising opportunities.
In September 2023, it was announced that German sportswear giant Adidas would replace Castore as the club’s official kit supplier with the start of the 2024–25 season. Adidas previously served as the Newcastle United kit sponsor between 1995 and 2010.
The German sportswear and sports equipment giant replaced Italian rival brand Macron as the club’s official kit partner in June 2023, the deal kicking off with the start of the 2023–24 season.
This deal marks Adidas’ third stint as Forest’s official kit supplier, having previously served the club in the role on two different occasions — 1977–86 and 2013–18.
The Italian sportswear brand became the official kit supplier of Sheffield United FC as part of a multi-year agreement announced in June 2022.
The agreement was signed between Erreà and the United World network of football clubs, which, apart from Sheffield United FC, also includes Belgian 1B Pro League club K Beerschot VA, La Berrichonne de Châteauroux of Championnat National in France, UAE-based Al-Hilal United Football Club, and Indian club Kerala United FC of I-League 2.
American sportswear giant Nike became Spurs’ Official Kit Provider in 2017. The very next year, in October 2018, the two reached an agreement for a bumper fifteen-year extension, making it one of the longest deals in Nike’s history.
The current deal runs until 2033 and is reportedly worth £30 million per annum, approximately.
The Manchester-headquartered British sportswear company has been the Technical Partner of West Ham’s senior men’s, women’s and youth academy’s matchday and training kits since 2015, when it replaced German sportswear rival Adidas.
The two parties last extended their deal in a long-term agreement in June 2020 that came at the back of their previous agreement, which was only made the year before, in May 2019, to extend their deal beyond 2023 and bump up the previous £5m-per-year contract.
The Liverpool-headquartered British sportswear brand was announced as Wolves’ new Official Technical Kit Supplier in November 2020, replacing Adidas’ £3m-a-year deal from the start of the 2021–22 season with a deal the club confirmed “boasts the largest technical partner sponsorship fee” in their history.
Castore supplies the club with kits for their players and the non-playing staff, and under license from the sportswear company, Wolves also manufacture and distribute a wide range of replica products as well as training and travel wear.
Also Read
Premier League clubs and their kit suppliers for 2022-23 season
Premier League clubs and their kit suppliers for 2021-22 season
Premier League clubs and their kit suppliers for 2020-21 season
Premier League clubs and their kit suppliers for 2019-20 season
Premier League clubs and their kit suppliers for 2018-19 season
Club | Kit Supplier / Manufacturer |
Arsenal | Adidas |
Aston Villa | Castore |
Bournemouth | Umbro |
Brentford | Umbro |
Brighton & Hove Albion | Nike |
Burnley | Umbro |
Chelsea | Nike |
Crystal Palace | Macron |
Everton | Hummel |
Fulham | Adidas |
Liverpool | Nike |
Luton Town | Umbro |
Manchester City | Puma |
Manchester United | Adidas |
Newcastle United | Castore |
Nottingham Forest | Adidas |
Sheffield United | Erreà |
Tottenham Hotspur | Nike |
West Ham United | Umbro |
Wolverhampton Wanderers | Castore |
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