The Rohan Bopanna Tennis Academy (RBTA) has announced a new partnership with Japanese sportswear brand ASIC. The partnership is aimed to develop and grow the upcoming tennis talents in India...
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Laver Cup signs Flexjet as a Sponsor once again
Luxury aviation brand Flexjet will be back as the Official Private Aviation Sponsor of the Laver Cup 2026 after signing another partnership with the Laver Cup. The Laver Cup 2026...
Wimbledon extends Ralph Lauren partnership
The All England Lawn Tennis Club has announced a multi-year extension of its partnership with Ralph Lauren for Wimbledon.
Wimbledon 2026 Sponsors and Partners
Here, we look at the the organisations serving as official sponsors and partners of the 2026 Wimbledon Championships held at the All England Lawn Tennis and Croquet Club (AELTC). Official...
Wimbledon 2026: Top women’s singles contenders
Here, we take a look at the top contenders for the women’s singles title at the 2026 edition of Wimbledon. Written by Neha Johri.
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Wimbledon 2026: Top men’s singles contenders
Here, we take a look at the top contenders for the men’s singles title at the 2026 edition of Wimbledon. Written by Neha Johri.
ATP expands TikTok partnership
The Association of Tennis Professionals (ATP) has announced an expansion of its partnership with TikTok, the global video-sharing platform.
Lawn Tennis Association (LTA) partners with Vital Proteins for 2026
The Lawn Tennis Association (LTA) has roped in Vital Proteins as its Official Collagen Partner for the 2026 season.
Serena Williams teams up with Factor
American tennis icon Serena Williams has announced a partnership with Factor, a ready-made meal delivery service.
Wimbledon signs multi-year Sportradar extension
Sportradar Group has announced a multi-year extension of its data and audiovisual (AV) betting rights agreement for Wimbledon.
USTA onboards Electrolit as US Open sponsor
The United States Tennis Association (USTA) has signed a multi-year partnership agreement with hydration beverage brand Electrolit, bringing it on board as the Official Electrolyte Beverage of the US Open....
Maja Chwalinska and her breakthrough of epic proportions
Here, we look at the early days of Maja Chwalinska's career, her playing style, her struggles, and what to expect from her going forward.
ATP announces partnership with EQT
The Association of Tennis Professionals (ATP) has announced a multi-year partnership with global investment company EQT.
Wimbledon extends partnership with Range Rover
The All England Lawn Tennis Club has announced a multi-year renewal of its partnership with Range Rover for Wimbledon.
Roland-Garros 2026 finds new partner in Haier
The French Tennis Federation (FTF) has roped in Haier as an Official Partner of the French Open (Roland-Garros) for its ongoing edition.
Roland-Garros extends Infosys partnership
Infosys has renewed its partnership with the French Tennis Federation, which will see it remain a Roland-Garros partner until 2031.
Roland-Garros renews BNP Paribas partnership
The French Tennis Federation has announced a long-term renewal of its partnership with French universal bank BNP Paribas.
Tennis Premier League teams up with Kia India
The Tennis Premier League (TPL) has roped in automobile manufacturer Kia India as an Exclusive Sponsor on a multi-year deal.
Carlos Alcaraz announced as Ant International ambassador
Carlos Alcaraz is the latest Global Brand Ambassador of Ant International, a digital payment, digitisation, and financial tech provider.
Davis Cup extends Visa partnership
The International Tennis Federation (ITF) has announced signing a partnership renewal agreement with Visa.
French Open (Roland-Garros) 2026 Sponsors
Here, we look at the official sponsors and partners of the French Open (Roland-Garros) for its 2026 edition.
French Open 2026: Top women's singles contenders
Here, we take a look at the top contenders for the women’s singles title at the 2026 French Open. Written by Neha Johri.
French Open 2026: Top men's singles contenders
Here, we take a look at the top contenders for the men’s singles title at the 2026 French Open. Written by Neha Johri.
WTA announces multi-year Accenture agreement
The Women's Tennis Association (WTA) has announced a multi-year partnership with Accenture, the Irish technology consulting company.
USTA announces multi-year partnership with Oura
The United States Tennis Association (USTA) has announced a five-year partnership with smart ring brand Oura.
Carlos Alcaraz to miss Roland Garros: What it means for him and the rest of the field?
Here, we look at the problems with wrist injuries in tennis, whether the calendar is to blame, and what Alcaraz's injury means for others.
Serena Williams teams up with Heineken 0.0 to promote padel
Serena Williams has been revealed as a global brand ambassador of Heineken 0.0 following a multi-year partnership agreement with Heineken.
Top 5 female coaches in tennis
Here, we present our pick of the five greatest female coaches we have seen in the history of tennis. Written by Neha Johri.
ATP Media signs broadcast production agreement with Deltatre
ATP Media has announced a multi-year partnership with Deltatre, a global provider of streaming, digital, data, and graphics solutions.
Sania Mirza joins The Derma Co. family
Indian tennis icon Sania Mirza has been revealed as a brand ambassador for The Derma Co., a Honasa Consumer Limited-owned skincare brand.