Aditya Chaudhuri - News Site Editor Page 192
Argentine Football Association ropes in American Express as Global Sponsor
The Argentine Football Association (AFA) has roped it American Express (or Amex) American Express as a a Global Sponsor. The expanded deal, set to run until 2026, covers the men's,...
Serie A gets new title sponsor
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
Real Madrid CF partner with AJE Group
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
Jill Scott, Virgil van Dijk star in latest Heineken campaign
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
FedEx becomes title sponsor of Open de France
Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement,...
Football Australia partners with Nestlé
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
UFC teams up with Rizz Pharma
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in...
Aston Martin F1 partner with Regent Seven Seas Cruises
Aston Martin Aramco F1 Team (AMF1) have roped in luxury cruise line Regent Seven Seas Cruises as their Official Global Cruise Line Partner on a multi-year deal. As per the deal, Regent...