Aditya Chaudhuri - News Site Editor Page 192
Williams on-boards Jumeirah as Team Partner
British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...
UP Warriorz team up with Patanjali Ayurved
Indian multinational conglomerate holding company, Patanjali Ayurved has been announced as the Principal Sponsor of Women's Premier League team UP Warriorz. As Principal Sponsor, Patanjali will have their logo present on the front of the UP Warriorz jersey. Acharya Balkrishna, Managing Director, of Patanjali Ayurved, commented, "Patanjali Ayurved is extremely proud to be associated with the UP Warriorz, one of the teams in the historic Women’s Premier League. This association gives us a chance to be part of a bigger movement wherein we are able to support the growing women’s sporting ecosystem. The WPL will be one of the most watched tournaments this year and this partnership not only allows us to grow our brand but also places in the spotlight in terms of encouraging women empowerment.” Rajesh Sharma, Managing Director, Capri Global Holdings Private Limited, said, "We are very happy to have Patanjali Ayurveda as our Principal Sponsor at the UP Warriorz and we are hopeful that this partnership will only help both teams. One of the biggest names in their industries, the ambition and drive towards excellence that is there in Patanjali is very much in line with how we want to make an impact and reach out to the people in the state of UP. We look forward to this association helping us achieve greater heights."
Alfa Romeo announce Diagnostix partnership
Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the...
Mumbai Indians ink Usha International partnership
Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the Swiss Formula One outfit. The partnership will have Diagnostix expanding into biometric performance analysis, an expansion from the company’s diagnostics tools and an area of significant interest, with ramification extending into everyday life. Additionally the Diagnostix logo will also be present on the race helmets and overalls of the Alfa Romeo drivers and also on the Alfa Romeo race car. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are pleased to give the warmest welcome onboard to Diagnostix, the newest partner joining the ever-growing Alfa Romeo F1 Team Stake family. Wearable devices and advanced diagnostics tools have undergone huge development over the last few years, and Diagnostix is at the forefront of this revolution. Their innovative approach continues to push the boundaries of this field, and we’re proud to be part of the journey to provide fundamental insight into the performance and health of our drivers.”
Royal Challengers Bangalore ink Kajaria Tiles deal
Royal Challengers Bangalore have roped in ceramic and vitrified tiles manufacturer Kajaria Tiles as their Principal Sponsor for their Women's Premier League team. Kajaria Tiles will also join as the front of the jersey sponsor of the team and will have their logo on the front of the RCB WPL team's jerseys. Led by ace India batter Smriti Mandhana, the Bangalore squad likes star players such as Ellyse Perry, Sophie Devine, Renuka Singh and Richa Ghosh. Rishit Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, commented, "We have been waiting for an opportunity to support Women's cricket and the Women's Premier League is the perfect platform. 'RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women's cricketers are among the best in the world and the Women's Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports."
Morgan Stanley nets partnership with WTA
The Women's Tennis Association (WTA) has announced a multi-year partnership with Morgan Stanley. The partnership will see Morgan Stanley join as a Global Partner of the WTA. The New York-headquartered...
Suryakumar Yadav joins TIGC family
TIGC, a men's wear firm which is a brand of the The Indian Garage Co. company, has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. The brand hopes to use Yadav's growing popularity to enhance their brand visibility and cement themselves as a top fashion brand for the youth. The partnership will see Yadav promote the brand's various products through social media and advertisement campaigns. Anant Tanted, CEO and Founder of TIGC, commented, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!” Suryakumar Yadav, added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”
Ferrari and ZCG team up ahead of 2023 Formula One season
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
AlphaTauri ink XMTrading deal
Leading online CFD & FX broker, XMTrading has been announced as the Official FX Trading Partner of Italian Formula One team Scuderia AlphaTauri. The partnership will see the team help XMTrading gain global visibility and brand awareness. Additionally the XMTrading branding will also be present on various prime locations of the AlphaTauri race car and driver race suits. Franz Tost, Team Principal of Scuderia AlphaTauri, commented, "I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula 1 season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”
ZEE5 enters esports with IESF Big Bang Asia Open 2023 streaming rights
ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, is all set to foray into the esports streaming with IESF Big Bang Asia Open 2023. The tournament will be streamed on the platform from 4th March to 2nd April 2023. Following the success of ILT20, and expanding the catalogue of sports offerings, ZEE5 partners with Big Bang Media to bring one of the biggest esports tournaments for the viewers free of cost. The IESF Big Bang Asia Open 2023 has over 80,000 participants from across 40 countries in Asia and the Middle East. With qualifiers already underway on passport.gg, ZEE5 is the exclusive streaming partner for the play-offs and the finals of the 4 featured games, Clash of Clans, Real Cricket, Dota 2 and EFootball. Manish Kalra, Chief Business Officer, ZEE5 India, commented, "We are delighted to announce the streaming of the leading esports championship, IESF Big Bang Asia Open 2023 on ZEE5. Being a customer first brand, we are committed to catering to consumers' widespread demands. Esports is a popular genre amongst youth with a remarkable potential to grow in future, with advancements in technology and gaming infrastructure. Post the encouraging response on ILT20, we are happy to partner with IESF and Big Bang Media for the Big Bang Asia 2023 tournament. We are excited and hopeful audiences will enjoy watching the games."