Aditya Chaudhuri - News Site Editor Page 229
Football Australia inks long-term Nike extension
Football Australia has announced a ten-year extension of its partnership with Nike, which will see the US sportswear and sports equipment giant continue on as the Official Apparel Partner of...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
F1 ropes in Las Vegas Sphere for Vegas race
Formula One has booked out the Las Vegas Sphere for this weekend's inaugural Las Vegas Grand Prix 2023, with the Las Vegas Sphere set to produce content throughout the weekend. ...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
FIA teams up with Viator
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....
Alsco Uniforms continues partnership spree with Orlando Magic
NBA team Orlando Magic has announced a new partnership with rental laundry service provider Alsco Uniforms, who are joining as an Official Team Partner. The partnership will see Alsco Uniforms...
Manchester United FC sign WOW HYDRATE deal
Sports and fitness drink brand WOW HYDRATE has signed a multi-year partnership agreement with Manchester United Football Club (MUFC), becoming their Official Sports Hydration Partner in the process. As per...
McLaren Shadow teams up with NEOM
McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team. NEOM...
Inter Milan announce Qatar Airways partnership
Football Club Internazionale Milano, commonly referred to as Inter Milan, have announced a partnership agreement with the flag carrier of Qatar, Qatar Airways, which has thus become the Italian professional...