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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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PUBG Nations Cup returns after two years

PUBG Nations Cup returns after two years

South Korean video game holding firm KRAFTON has announced that PUBG Nations Cup 2022 will be taking place in from June 16 to June 19, 2022, in Bangkok, Thailand.  The...

eSports News
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Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

Other Sports
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Envy Gaming inks new deal with Oakley

Envy Gaming inks new deal with Oakley

North American lifestyle and athletic performance brand Oakley has signed a new partnership with esports organisation Envy Gaming. The partnership will see the organisation's Halo, VALORANT and Call of Duty...

eSports News
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JUST Egg's new advertisement stars Serena Williams

JUST Egg's new advertisement stars Serena Williams

Food tech firm Eat Just has launched its latest JUST Egg advertisement featuring tennis superstar Serena Williams. The new ad features Williams along with Hollywood actor Jake Gyllenhaal, both of...

Tennis News
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Sergio Pérez signs two-year extension with Red Bull

Sergio Pérez signs two-year extension with Red Bull

Red Bull's Sergio Pérez has signed a two-year contract extension with Red Bull, which will see the Mexican continue with the Austrian team and partner Max Verstappen till the end...

F1 News
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Somerset and Trade Nation extend partnership

Somerset and Trade Nation extend partnership

Somerset County Cricket Club have announced an extension of their partnership with financial services company Trade Nation. The extension of the deal means the London-based firm will continue to serve...

Cricket News
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T10 Sports inks partnership with USA Cricket

T10 Sports inks partnership with USA Cricket

Sportswear manufacturer T10 Sports has teamed up with USA Cricket to launch their latest official teamwear kit and playing jerseys for both the men's and the women's teams.  The kit...

Cricket News
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Ravindra Jadeja announced as SWOTT brand ambassador Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as their brand ambassador. As the brand ambassador, Jadeja will be boosting the brand's fitness portfolio and also educate the masses about SWOTT's various products. Jadeja will be headlining the brand's smart-wearable segment. Speaking about his new role, Ravindra Jadeja, said, "It feels great to be associated with SWOTT. Today’s generation is highly enthusiastic about the latest technology, sportiness, ruggedness, and class. The brand resonates the same and pushes the boundaries of innovation while offering a quality experience.” Mayank Goel, Co-Founder and CEO, SWOTT, commented, "We are incredibly excited to bring SWOTT to the Indian market. Aspiring to serve the growing customer demand for reliable and smart electronics, our brand is committed to bringing out affordable Make in India products for our customers. With Jadeja on board, we are confident that his association will add value to the brand’s core ethics to take up challenges as it comes”

Ravindra Jadeja announced as SWOTT brand ambassador

Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand's fitness portfolio and also educate the masses about...

Cricket News
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ESL Gaming announces Snapdragon Pro Series in India

ESL Gaming announces Snapdragon Pro Series in India

Esports tournament organiser ESL Gaming has announced that its mobile esports tournament, Snapdragon Pro Series, will be heading to India. The Snapdragon Pro Series India is set to feature three...

eSports News
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Daniel Ricciardo signs deal with OKX

Daniel Ricciardo signs deal with OKX

Australian Formula One driver Daniel Ricciardo has inked a multi-year partnership with cryptocurrency trading company OKX. The agreement will see the McLaren driver join the company as a brand ambassador. ...

F1 News F1 Sponsors
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