Aditya Chaudhuri - News Site Editor Page 264

Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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Adnani Group and GMR buy Ultimate Kho Kho franchises

Adnani Group and GMR buy Ultimate Kho Kho franchises

Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...

Aston Martin announce V10 R-League line-up

Aston Martin announce V10 R-League line-up

Aston Martin's esports team will be heading into the V10 R-League 2022 with a brand new line-up. The new line-up will see Alejandro Sanchez and Simon Weigang join Maunel Biancolilla...

Sourav Ganguly announced as Classplus brand ambassador

Sourav Ganguly announced as Classplus brand ambassador

Former Indian cricket team captain and current BCCI President Sourav Ganguly has been announced as the brand ambassador of EdTech startup Classplus. As brand ambassador, Ganguly will endorse Classplus' educators...

ICC chief's comments casts doubts of women's Test matches

ICC chief's comments cast doubts over women's Test matches

The International Cricket Council's independent chair Greg Barclay recently stated that, moving ahead, women's Tests will not be the focal point for the ICC. Barclay also mentioned that fans should...

FanCode to broadcast West Indies - India series

FanCode to broadcast West Indies - India series

Multi-sport aggregator platform FanCode has been announced as the Exclusive Broadcaster for the upcoming India tour of West Indies 2022. FanCode, which is owned by Dream Sports, parent company of...

Cricket Ireland secures new partnership with HBV Studios

Cricket Ireland secures new partnership with HBV Studios

Ireland's cricketing body Cricket Ireland has announced a new title sponsorship agreement with HBV Studios. The Irish online streaming, virtual events, digital media, audio and video hire, podcasting, video productions and...

TUMI teams up with Razer to launch limited edition esports inspired bags

TUMI teams up with Razer to launch limited-edition esports-inspired bags

International travel and lifestyle brand TUMI has teamed up with global lifestyle brand for gamers, Razer. Together, they have reimagined TUMI bestsellers as limited-edition gear for gamers. The collaboration leverages...

Azerbaijan Grand Prix: Race predictions

Azerbaijan Grand Prix: Race predictions

Another colossal Ferrari mess-up in Monaco means that Red Bull have started to build a lead in the championship fight, and as we head to the Azerbaijan race, everyone’s eyes...

PUBG Nations Cup returns after two years

PUBG Nations Cup returns after two years

South Korean video game holding firm KRAFTON has announced that PUBG Nations Cup 2022 will be taking place in from June 16 to June 19, 2022, in Bangkok, Thailand.  The...

Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

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