Aditya Chaudhuri - News Site Editor Page 338
Sir Vivian Richards joins Lanka Premier League 2022
Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard's appointment as brand...
Cricket South Africa inks partnership with Viacom18
Indian sports network Viacom18 Sports has announced a new partnership with Cricket South Africa (CSA). The seven-year partnership will see Viacom18 Sports gain exclusive digital and television rights for all...
Global esports joins hands with Collective Artists Network
Talent management and representation agency Collective Artists Network has teamed up with Indian esports organisation Global eSports. The partnership will see Collective Artists Network represent the team on the sponsorship...
G2 partners with Next Level Racing
European esports organisation G2 Esports has inked a new partnership agreement with sim racing peripherals provider Next Level Racing. The partnership will see G2 Esports' sim racing division be supplied...
Haas announce OpenSea partnership
American Formula One team Haas have announced peer-to-peer NFT marketplace OpenSea as their Official NFT Marketplace Partner. The partnership will see OpenSea and Haas work on branded NFT collections, develop...
Heineken expands Formula One partnership
Heineken has been announced as the Title Race Partner of the inaugural Las Vegas Grand Prix following an agreement with Formula One. The race will now be called the FORMULA...
MS Dhoni joins Fire-Boltt family
Indian wearable and audio brand Fire-Boltt has roped in former India men's cricket team captain Mahendra Singh Dhoni as its latest brand ambassador. As the face of the brand, Dhoni...
Formula One renews AWS partnership
Formula One has renewed and expanded its partnership with leading comprehensive cloud platform Amazon Web Services (AWS). The expansion will see AWS become a Global Partner of Formula One. The...
Sourav Ganguly partners with actyv.ai
Former Indian men's national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS)...
Galaxy Racer teams up with Sunburn for Valorant India Invitational
Galaxy Racer, a global transmedia gaming firm, has joined hands with Asia's premiere EDM festival Sunburn to create a unique blend of music and esports for gamers from across the...