Aditya Chaudhuri - News Site Editor Page 88
Major League Cricket announces Cognizant partnership
Major League Cricket (MLC) has roped in American multinational IT services and consulting firm Cognizant as its Official Title Sponsor on a long-term deal. The partnership reaffirms MLC’s commitment to...
AFC Ajax and Coca-Cola renew partnership
AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola. The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch...
ATP renews Haier partnership
The Association of Tennis Professionals (ATP), the governing body of men's professional tennis, has extended its partnership with Chinese home appliances brand Haier, which will thus continue on as the...
Major League Baseball extends Franklin Sports partnership
Major League Baseball (MLB) has announced a partnership extension with sports goods manufacturer Franklin Sports. The extension will take their association into its fourth decade. Franklin Sports will continue on...
Dream11 partners with Punjab Kings
The Punjab Kings (PBKS) have roped in Indian fantasy gaming platform Dream11 as their title sponsor for the 2024 Indian Premier League (IPL) season. As part of the agreement, the...
Esports World Cup Foundation teams up with Level Infinite
The Esports World Cup's non-profit arm, the Esports World Cup Foundation, has announced a partnership agreement with Tencent-owned video game publisher Level Infinite. The three-year deal will see Level Infinite's...
New York Red Bulls team up with Toyota
Major League Soccer (MLS) club New York Red Bulls have announced a new multi-year partnership agreement with the Greater New York Toyota Dealers Association (GNY TDA), roping it in as...
ECB announces Travel Places partnership
The England and Wales Cricket Board (ECB) has roped in Travel Places as its Global Corporate Travel Partner. As per the partnership agreement, the sports and media industry travel specialist...
Joy Personal Care-KKR partnership gets Shah Rukh Khan boost
Joy Personal Care has roped in Bollywood superstar Shah Rukh Khan as a brand ambassador for its "face wash" category as part of its multi-year agreement with Khan's Indian Premier...
Worcestershire County Cricket Club announce DRPG partnership
Worcestershire County Cricket Club (WCCC) have signed a partnership agreement with global creative agency DRPG, which thus becomes their Official Season Preview and Kit Launch Show Partner. The partnership, in...