
WBBL extends Weber Barbecues sponsorship
Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women's Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia....
Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women's Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia....
Cricket Australia (CA) has expanded its partnership with global provider of complex live creative production and media services Gravity Media, further building upon the existing broadcast and technology partnership between...
Indian cricketer Suryakumar Yadav has been roped in as a brand ambassador by men's grooming brand UrbanGabru. Yadav will be promoting the brand's latest products: the Hair Volumising Powder Wax...
Suryakumar Yadav roped in as Brand Ambassador Indian homegrown superfood brand Pintola has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. As brand ambassador, Yadav will be promoting...
Singh announced as brand ambassador Former Indian cricketer Yuvraj Singh has been roped in by the Cricket Association for the Blind in India (CABI) as their brand ambassador for the...
ICC announces new tool for T20 World Cup 2022 The International Cricket Council (ICC) will be partnering with Sportradar for the ICC Men's T20 World Cup. Sportradar and ICC will...
India's women cricketers will now receive the same match fee as their male counterparts, according to a "pay equity policy" published by Board of Control for Cricket in India (BCCI)...
YuppTV to broadcast tournament in over 70 countries South Asian over-the-top (OTT) content provider YuppTV has bagged the broadcast rights for the ICC Men's T20 World Cup 2022. YuppTV has...
Tendulkar joins as Strategic Investor Former Indian cricketing great Sachin Tendulkar has joined cricket NFT platform Rario as a strategic investor. Tendulkar will also serve as Rario's Brand Ambassador and...
The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket's international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with...
Here, in this article, we take a look at the brand endorsement deals signed by Ravichandran Ashwin over the years. Colgate Over the last many years, Ashwin has endorsed Colgate...
New Zealand, often the underdogs in most ICC tournaments, look to have rewritten the pre-tournament script over the last few years. The Blackcaps made the final of the 2019 ODI...
The International Cricket Council (ICC) has roped in Saudi Arabian energy and chemicals firm Aramco as one of its Global Partners. The deal will see Aramco serve as a sponsor...
The Board of Control for Cricket in India (BCCI) has reportedly zeroed down on a start date for the first-ever edition of the Women's Indian Premier League (WIPL), which is...
Former India men's national cricket team captain and BCCI president Sourav Ganguly has been roped in as a brand ambassador of Bandhan Bank. As brand ambassador, Ganguly will collaborate with...
Boult Audio has announced a new partnership with Indian cricketer Suryakumar Yadav and Bollywood actor Saif Ali Khan. The partnership will see both Khan and Yadav join the brand as...
Kerala Blasters Football Club and Indian edtech company Byju’s have extended their deal for another two seasons, which first started in 2020. As a result of this extension, Byju's will...
The International Cricket Council (ICC) has announced a sponsorship extension agreement with car manufacturing firm Nissan Motor India, which will see the latter serve as the Official Sponsor of the...
Onsurity, an employee healthcare and wellness platform, has roped in former Indian cricket team captain Anil Kumble, onboarding him as a strategic advisor. Through his new role, Kumble will be...
Having been one of the favourites to win the T20I World Cup last year, England are coming into this year’s T20I World Cup with a similar squad, similar strengths, and...
Former Team India captain Mahendra Singh Dhoni has launched a quadcopter consumer camera drone named "Droni". The made-in-India camera drone is manufactured by Garuda Aerospace, which is a Tamil Nadu-based...
Former Indian cricketer and current Member of Parliament of India Harbhajan Singh has stated that the Punjab Cricket Association (PCA) is involved in illegal activities. Singh currently serves as the...
The Aussies walk into their home World Cup with some confidence. They are the current T20I World Cup holders and will be looking to retain the trophy on home soil.Australia...
The South Africa tour of India moves to its second and final phase. The Men in Blue take on the Proteas in the first ODI in Lucknow. The last five...
Cricket Australia (CA), the country's governing body for cricket, has announced a new alliance with Sydney-based NRMA Insurance. NRMA Insurance has acquired the men’s Test naming rights in this association....
There is a lot of expectation from this Indian side travelling to Australia for the T20I World Cup. Their quest for a World Cup triumph continues as the Indians cross...
Indian cricketer Virat Kohli has been roped in as a brand ambassador of luxury residential community in Alibaug, Av?s Living. Along with being the face of the brand, Kohli has...
Smile and makeover brand toothsi has roped in Team India batter Virat Kohli and his wife Anushka Sharma as brand ambassadors. As faces of the brand, both Virat and Anushka...
Sourav Ganguly, former Team India captain and current BCCI president, has been signed on by innerwear company Lux Industries Limited as a brand ambassador for its Lux Cozi line. With...
The second season of Legends League Cricket (LLC) has recorded a massive 16-million-plus viewership across the digital streaming platforms in India. The league's digital footprint has also crossed 600 million...
Read all the latest news on Page 33.