EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance...
Lancashire Cricket have announced a seven-year extension of their already existing partnership with Emirates airline. The new extension of the deal means Emirates will remain as the club's main sponsor...
Tyre manufacturer CEAT has been announced as the Official Strategic Timeout Partner of the ongoing Women’s T20 Challenge. CEAT has stated that, through the partnership, it aims to bring the...
Much like the franchise whose ashes they rose from, the SunRisers Hyderabad have reached the Holy Grail once. Last season was one to forget for them, however, as they finished...
The Hundred has signed a multi-year partnership deal with leading provider of kids’ smart watches, Xplora. The agreement will see Xplora serve as the tournament’s Official Children’s Smartwatch Supplier. Xplora...
Binomo joins as an Official Partner of the IPL team. Indian Premier League franchise SunRisers Hyderabad have announced a new partnership with trading platform Binomo. The agreement sees Binomo join...
Indian Premier League team Punjab Kings have announced a new partnership with McDonald's India - North and East. The partnership will see McDonald's launch a special 'Punjab Kings Meal' made...
One of India's leading smart accessories, fitness gear and home audio brands, Gizmore has announced Indian cricketer Dinesh Karthik as their brand ambassador. Karthik joins the brand as part of its 'Swasth Bharat - FIT INDIA' mission, with the brand looking to create an ecosystem for the masses. Nishant Goel, Director – Marketing, Gizmore, commented, "Dinesh Karthik is a cricketing icon and a role model for youngsters. His single-minded quest for success and achievement perfectly embodies Gizmore’s personality. Karthik has made a name for himself through his unwavering zeal, tenacity, and willingness to push himself in pursuit of finesse and perfection. He is an ideal brand ambassador for Gizmore, which is founded on the pillars of innovation, longevity and fitness with its new-age products.
The England and Wales Cricket Board (ECB) have announced global accounting and financial software firm Sage as a new sponsor of The Hundred. The multi-year deal will see Sage join as the Official Insights Partner of the tournament. The UK-headquartered firm will also serve as the Presenting Sponsor of The Hundred Draft, which is scheduled to start from 2023. The partnership will see Sage branding on the umpire uniforms and Sage will power the Decision Review System (DRS) for broadcast and big screens at the venues.
The Board of Control for Cricket in India (BCCI) has announced that Indian fantasy gaming platform My11Circle has won the rights for the title sponsorship of the upcoming Women’s T20...
Adani Sportsline, the sports division of Adani Group, has announced its entry into franchise cricket having obtained the rights to own and manage a team in the UAE T20 League.The...
The Knight Riders Group has acquired the rights to own and manage an Abu Dhabi franchise for the UAE T20 League. The franchise will be known as the Abu Dhabi...
NBA and NFL stars invest in the IPL team. Indian Premier League franchise Rajasthan Royals have announced that NBA star Chris Paul of the Phoenix Suns and NFL players Kelvin...
Mumbai Indians and India international Suryakumar Yadav has been announced as a brand ambassador for one of the leading watch manufacturers in the country, Maxima Watches.As brand ambassador, the Mumbai...
The Knight Riders Group (KRG), along with Major League Cricket (MLC) and the City of Irvine, have announced that they will be developing and building a cricket stadium in Los...
BKT In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad and the Gujarat Titans—for the 2022 season. BKT has been serving the PBKS as their back-of-matchday-shirt sponsor since IPL 2021. Reliance Jio The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the PBKS, Jio was the principal back-of-shirt sponsor on the team's matchday shirt during the 2018 season, their chest sponsor for the 2019 and 2020 seasons, and currently serves as a sleeve sponsor. Dream11 Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants. Dream11 is also a PBKS sleeve sponsor for IPL 2022.
Former Indian cricketer Virender Sehwag has been roped in as a goodwill ambassador of ed-tech platform Safalta.Sehwag will be working with the company on its goal of providing affordable education...
Call them the bridesmaid that never gets to be the bride; call them the South Africa of the IPL. For all their potential, the Royal Challengers Bangalore are yet to...
The West Indies’ limited-overs skipper Kieron Pollard has announced his retirement from international cricket. Pollard announced the decision to call time on his 15-year career on social media. In a...
Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.
Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.
Indian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities. Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand. Speaking about his new partnership with Level Up 11, Rashid Khan stated: “I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”
The Delhi Capitals have cancelled their scheduled trip to Pune ahead of their clash against the Punjab Kings. The Capitals are due to take on the Kings on Wednesday after...
Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer...
Chennai Super Kings opening batter and former India international Robin Uthappa has been appointed as a brand ambassador for Brain Health Initiative which aims to improve the treatment of neurological...
The Indian Premier League is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play...
Cricket Australia (CA), along with the Australian Cricketers’ Association (ACA), has announced a new partnership with Singapore-based collectibles platform Rario and NFT-trading firm BlockTrust. The partnership is Australian cricket’s first venture into the world of NFTs. The partnership will allow Australian cricket fans a chance to own and trade NFTs that will include some of the finest Australian cricketing moments. Additionally, all the revenue generated from the NFTs will be shared between the past and present players as well as CA.
Former Indian cricket team captain and legendary batter Sunil Gavaskar will be launching his very own NFT collection. The announcement of the launch was made by his son and former...
Picking the best eleven players in the world, keeping in mind the batting line-up, a balanced bowling composition and other such factors, is quite tricky. The following World XI does...
The TVC will be amplified with a 360-degree campaign across television, digital content, social media and OOH integrations during the on-going 2022 Tata IPL. Muthoot FinCorp, one of India’s leading...
Read all the latest news on Page 47.
