Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
Private life insurance firm Ageas Federal Life Insurance has unveiled its new branding initiative titled "Sachinverse". Featuring cricket legend Sachin Tendulkar, the campaign is aimed at emphasising how technology profoundly...
There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will...
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was...
Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
Britannia 50-50 has made a comeback with yet another funny ad campaign. The most recent advertising campaign for the "50-50 Golmaal" product line, created by Lowe Lintas Bangalore, features former...
Launching a new ad campaign, Nestlé India's instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand...
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long...
Read all the latest news on Page 64.
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