McLaren Racing expand OKX deal
McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion...
F1 Sponsors & Brand Partnerships Page 13
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Mercedes-Benz expands Luminar partnership
Mercedes-Benz has announced a new, expanded partnership with global automotive technology company Luminar, which will see it partner with the Mercedes-AMG PETRONAS F1 Team as well as integrate its technology...
Aston Martin F1 extend Aramco partnership
Aston Martin Aramco Cognizant F1 Team have extended their partnership with Saudi integrated energy and chemicals firm Aramco, which will see the latter become the exclusive Official Title Partner of...
McLaren Racing team up with Monster Energy
McLaren Racing have announced a multi-year partnership agreement with energy drink brand Monster Energy, which will thus become an Official Partner of the team from the 2024 Formula One (F1)...
Mercedes F1 partner with SAP
The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. SAP will...
Williams Racing sign Lia Block
17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1...
Hewlett Packard Enterprise (HPE) to power Alfa Romeo F1 team
Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...
Mercedes F1 reveal WhatsApp partnership
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...
Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...