Mercedes F1 team up with Fastly
American cloud computing services provider Fastly has partnered with German Formula One team Mercedes, joining them as an Official Global Sponsor. The long-term deal will kick off with the upcoming...
F1 Sponsors & Brand Partnerships Page 13
Latest News
Alpine announce partnership with Accor
Global hospitality firm Accor has announced a new partnership with French Formula One team Alpine ahead of Alpine's home race at the French Grand Prix. The partnership will see ALL,...
Mercedes announce investment in Sustainable Aviation Fuel
German Formula One team Mercedes have announced that they will be investing in Sustainable Aviation Fuel (SAF) as part of their plans to reach Net Zero by 2030. In doing so,...
Williams Racing announce partnership with Currys
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
Formula One to support Santander's start-up programme
Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability. Formula...
Alfa Romeo team up with MindMaze
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...
McLaren ink new partnership with K-Swiss
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
Alfa Romeo join hands with Smartech Retail Group
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
Formula One extends partnership with Ferrari Trento
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
Alfa Romeo team up with SenseTime
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
BOSS teams up with Aston Martin
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
McLaren Racing ink new partnership with NEOM
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
AlphaTauri announce Buzz Group partnership
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One renews US media rights partnership with ESPN
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
Haas teams up with Starlight Children's Foundation
American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...
Alpine announce new Canel’s deal
French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...
Zhou Guanyu announced as HSBC China ambassador
Alfa Romeo's driver Zhou Guanyu has been announced as HSBC Bank China's latest brand ambassador. The partnership will see HSBC use Zhou's profile to encourage the youth to pursue their...
Formula One extends presence in Brazil with dual partnership
Formula One has extended its partnership with Bandeirantes, Brazil for a further three years, which will see the latter continue to hold the exclusive broadcast rights of F1 in Brazil...
Alfa Romeo announce ASSOS partnership
Swiss Formula One team Alfa Romeo have teamed up with Swiss high-precision cycling equipment supplier ASSOS. The partnership will see ASSOS provide the team with cycling apparel, which is aimed...
Formula One renews Gfinity partnership?
Gfinity to continue supporting the F1 Esports Series. Gaming and esports company Gfinity has renewed and expanded its partnership with Formula One for an additional year. The extension of the...
Aston Martin announce V10 R-League line-up
Aston Martin's esports team will be heading into the V10 R-League 2022 with a brand new line-up. The new line-up will see Alejandro Sanchez and Simon Weigang join Maunel Biancolilla...
Alpine extend Roland DG partnership
French Formula One team Alpine have announced an extension to their partnership with Japanese computer peripheral equipment manufacturing company Roland DG. The partnership will see Roland DG continue as an...
Daniel Ricciardo signs deal with OKX
Australian Formula One driver Daniel Ricciardo has inked a multi-year partnership with cryptocurrency trading company OKX. The agreement will see the McLaren driver join the company as a brand ambassador. ...
Alfa Romeo teams up with AximTrade
Hinwil based Formula One team Alfa Romeo have announced financial services provider AximTrade, who specialises in Forex and CFD trading, as an Official Partner of the team. As part of...
Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
McLaren to permanently honour Ayrton Senna's legacy
British Formula One team McLaren have announced that their Formula One race cars will permanently feature former McLaren driver Ayrton Senna's logo from the 2022 Monaco Grand Prix onwards. Regarded...
Ferrari announce special collaboration with Disney Pixar
Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.
McLaren ink new partnership with Cadence
Formula One team McLaren have announced a new multi-year agreement with computational software firm Cadence Design Systems. The partnership will see Cadence join as the Official Technology Partner of McLaren....
Alfa Romeo team up with ProTech Monte-Carlo
Swiss F1 team Alfa Romeo have joined hands with automotive technology brand ProTech Monte-Carlo. The technical partnership will see Alfa Romeo use the latest technology developed by the company. ProTech...
McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...