McLaren ink new partnership with K-Swiss
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
F1 Sponsors & Brand Partnerships Page 13
Latest News
Alfa Romeo join hands with Smartech Retail Group
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
Formula One extends partnership with Ferrari Trento
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
Alfa Romeo team up with SenseTime
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
BOSS teams up with Aston Martin
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
McLaren Racing ink new partnership with NEOM
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
AlphaTauri announce Buzz Group partnership
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One renews US media rights partnership with ESPN
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
Haas teams up with Starlight Children's Foundation
American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...
Alpine announce new Canel’s deal
French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...
Zhou Guanyu announced as HSBC China ambassador
Alfa Romeo's driver Zhou Guanyu has been announced as HSBC Bank China's latest brand ambassador. The partnership will see HSBC use Zhou's profile to encourage the youth to pursue their...
Formula One extends presence in Brazil with dual partnership
Formula One has extended its partnership with Bandeirantes, Brazil for a further three years, which will see the latter continue to hold the exclusive broadcast rights of F1 in Brazil...
Alfa Romeo announce ASSOS partnership
Swiss Formula One team Alfa Romeo have teamed up with Swiss high-precision cycling equipment supplier ASSOS. The partnership will see ASSOS provide the team with cycling apparel, which is aimed...
Formula One renews Gfinity partnership?
Gfinity to continue supporting the F1 Esports Series. Gaming and esports company Gfinity has renewed and expanded its partnership with Formula One for an additional year. The extension of the...
Aston Martin announce V10 R-League line-up
Aston Martin's esports team will be heading into the V10 R-League 2022 with a brand new line-up. The new line-up will see Alejandro Sanchez and Simon Weigang join Maunel Biancolilla...
Alpine extend Roland DG partnership
French Formula One team Alpine have announced an extension to their partnership with Japanese computer peripheral equipment manufacturing company Roland DG. The partnership will see Roland DG continue as an...
Daniel Ricciardo signs deal with OKX
Australian Formula One driver Daniel Ricciardo has inked a multi-year partnership with cryptocurrency trading company OKX. The agreement will see the McLaren driver join the company as a brand ambassador. ...
Alfa Romeo teams up with AximTrade
Hinwil based Formula One team Alfa Romeo have announced financial services provider AximTrade, who specialises in Forex and CFD trading, as an Official Partner of the team. As part of...
Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
McLaren to permanently honour Ayrton Senna's legacy
British Formula One team McLaren have announced that their Formula One race cars will permanently feature former McLaren driver Ayrton Senna's logo from the 2022 Monaco Grand Prix onwards. Regarded...
Ferrari announce special collaboration with Disney Pixar
Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.
McLaren ink new partnership with Cadence
Formula One team McLaren have announced a new multi-year agreement with computational software firm Cadence Design Systems. The partnership will see Cadence join as the Official Technology Partner of McLaren....
Alfa Romeo team up with ProTech Monte-Carlo
Swiss F1 team Alfa Romeo have joined hands with automotive technology brand ProTech Monte-Carlo. The technical partnership will see Alfa Romeo use the latest technology developed by the company. ProTech...
McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Honda announced as Japanese Grand Prix title sponsor
Honda Motor Co Ltd has been announced as the title sponsor of the Japanese Grand Prix for the 2022 Formula One Championship. The race in Japan this year will be held at the iconic Suzuka Circuit on October 9, 2022, and the official title of the race will be FORMULA 1 HONDA JAPANESE GRAND PRIX 2022. The Japanese Grand Prix 2022 will be the first race in Japan since the 2019 race, where Mercedes’ Valtteri Bottas took the win. Due to the COVID pandemic, the race hasn’t taken place for the last two years.
McLaren to enter Formula E
McLaren Racing have announced that they will be entering the world of electric motorsports, joining the Formula E Championships from the 2022/23 season onwards. The McLaren Formula E team will...
Alpine nets Berluti partnership
French Formula One team Alpine have signed a new partnership with French leather manufacturer of menswear brand Berluti. The agreement will see Berluti become the F1 team’s Elegance Partner. The...
Haas ink Lunar partnership
American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.
Red Bull Racing announce HJC Helmets partnership
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...