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IESF expands 2023 World Esports Championship Finals' female CS:GO team slots

The International Esports Federation (IESF) has announced an expansion of teams at the 2023 World Esports Championship Finals for the women's Counter-Strike: Global Offensive (CS:GO) event. There will now be...

Revenant Esports to compete in VALORANT Challengers 2023 South Asia Split 2

Revenant Esports have confirmed their participation in the VALORANT Challengers 2023: South Asia Split 2. Hosted by Nodwin Gaming as a LAN event in New Delhi, the US$100,000 tournament is...

ESL FACEIT Group (EFG) and Activision join forces for Call of Duty: Mobile

Leading esports and video game entertainment company ESL FACEIT Group (EFG) has announced a new two-year partnership with Activision, which will bring Call of Duty: Mobile to the Snapdragon Pro Series....

Alpine extend Sprinklr partnership

French Formula One team Alpine have announced a three-year partnership extension with software firm Sprinklr. The partnership will see Sprinklr continue on as an Official Partner of the team and...

The Art of Football Tactics: A Look at How Coaches Plan Their Strategies

The Art of Football Tactics: A Look at How Coaches Plan Their Strategies

Football is a game that requires skill, athleticism, and strategy. The latter is particularly important as it is the foundation upon which winning teams are built. Football tactics refer to...

Staff Staff
Teams participating in this year's Indian Women's League. 

A brief rundown of Hero Indian Women's League (IWL) 2022-23 teams 

The sixth edition of the Hero Indian Women's League (IWL) will feature 16 clubs from different corners of the country. The tournament has seen the number of participating teams rise...

Rahul Saha Rahul Saha
Following such a dominating display, I thought it’d be wise to look back on India’s journey before and during their current head coach, Thomas Dennerby. 

Indian women’s football: Before and during Thomas Dennerby 

The India senior national women’s football team recently capped off their 2024 AFC Women’s Olympic Qualifying Round 1 in some style as they tore apart hosts Kyrgyzstan 9-0 on aggregate. ...

Rahul Saha Rahul Saha
Breaking down the IPL sponsorship jamboree in numbers

Breaking down the IPL sponsorship jamboree in numbers

With the 16th edition of the Indian Premier League (IPL) having kicked off, its official broadcaster Disney Star and digital broadcast partner Viacom18 have finalised their list of sponsors. Barring...

Rahul Saha Rahul Saha
Royal Challengers Bangalore team up with Aryaka

Royal Challengers Bangalore (RCB) team up with Aryaka

The Royal Challengers Bangalore (RCB) have announced a new partnership agreement with IT solution firm Aryaka. The partnership will see Aryaka join as the RCB men's team's Official IT Networking...

JioCinema onboards Bingo for the IPL 2023 season

JioCinema on-boards Bingo! for TATA Indian Premier League (IPL) 2023

Indian snack brand Bingo! has been announced as an Associate Sponsor of the Indian Premier League (IPL) following a partnership agreement with JioCinema, the tournament's digital rights partner. The partnership...

Staff Staff
Hindware signs partnerships with Punjab Kings and RCB for IPL season

Hindware sign Punjab Kings and Royal Challengers Bangalore deals for IPL 2023

Hindware, a global leader in complete bathroom solutions, has signed partnership agreements with the Punjab Kings and the Royal Challengers Bangalore for the 2023 Indian Premier League (IPL) season. While...

Lucknow Super Giants inks deal with Radio City

Lucknow Super Giants (LSG) ink Radio City deal

Indian Premier League (IPL) team Lucknow Super Giants (LSG) have roped in FM network Radio City as their Exclusive Radio Partner. Through the partnership, Radio City hopes to "bring the...

Eight Wall Decorating Ideas to Dress Up Your Space

Eight Wall Decorating Ideas to Dress Up Your Space

Is your space in need of a makeover? Are you looking for ideas for wall decor? An empty wall is filled with possibilities, and a few additions can transform a...

Staff Staff
Absolute Sports acquires Pro Football Network

Absolute Sports acquires Pro Football Network

Absolute Sports, the parent company of Sportskeeda and a sports news and analysis provider with over 76 million monthly active users (MAU), announced on March 22, 2023, that it had...

Chloe Grant rounds out ART GP's F1 Academy line-up

Chloe Grant completes ART GP's F1 Academy line-up

ART Grand Prix have signed Chloe Grant as the final driver for their F1 Academy line-up. The 16-year-old British racer will join Léna Bühler and Carrie Schreiner at the French...

How Cristiano Ronaldo's move has helped Al Nassr and football in Saudi

How Cristiano Ronaldo's move has helped Al-Nassr and football in Saudi Arabia

Cristiano Ronaldo’s move to Al-Nassr after his exit from Manchester United garnered a fair amount of attention. That wasn’t because of the very fact that it happened, but because of...

Staff Staff
RCB joins forces with Equitas Small Finance Bank

Royal Chellengers Bangalore (RCB) join forces with Equitas Small Finance Bank

Bangalore-based Indian Premier League franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas join as the Official Banking Partner of the RCB team for the upcoming season of the IPL. As the team's banking partner, the Equitas logo will be present on the trouser of the RCB playing kit. Both parties will also work on various social media and advertising campaigns. Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, commented, "We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for a long -term.” Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride in performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons.

BKT Tires inks multi-team IPL deal

BKT Tires inks multi-team IPL deal

Balkrishna Industries Ltd (BKT) has announced partnerships with seven Indian Premier League teams, joining as the Official Tire Partner of these franchises. BKT has teamed up with the Mumbai Indians...

Women’s Premier League 2023 Team Sponsors: UP Warriorz

Women’s Premier League 2023 Team Sponsors: UP Warriorz

This article contains information regarding the organisations enjoying a strong branding presence across the UP Warriorz’ physical and digital assets as sponsors and partners of the team for the 2023...

Staff Staff
Austrian Grand Prix to stay on the F1 calendar till 2027

Austrian Grand Prix to stay on F1 calendar till 2027

Formula One will race in Austria till 2027, following a new four-year agreement between F1 and the race's promoter. The Austrian Grand Prix returned to the F1 calendar in 2014...

Staff Staff
S8UL announces partnership with KRAFTON

S8UL announces KRAFTON partnership

Leading Indian esports organisation S8UL has announced a new partnership with KRAFTON, maker of popular battle royale game BATTLEGROUNDS MOBILE INDIA, for the Indian launch of its latest mobile game...

Mahindra Automotive unveiled as Title Sponsor of IBA Women's World Boxing Championships, Mary Kom and Farhan Akhtar roped in as brand ambassadors

The Boxing Federation of India (BFI) on Monday unveiled Indian SUV manufacturer Mahindra & Mahindra Ltd as the Title Sponsor for the IBA Women's World Boxing Championships, with legendary Indian...

Anshuman Joshi Anshuman Joshi

Basso Bikes joins AlphaTauri

Italian Formula One team AlphaTauri have announced bike company Basso Bikes as their Official Bike Supplier. As per the agreement, Basso Bikes, which is based out of Vicenza, Italy, will...

Formula One renews Automobilist partnership

Formula One has announced an extension of its partnership with Automobilist, a luxury automotive fine-art maker. The multi-year extension will see Automobilist continue to provide Formula One fans with bespoke...

Anshuman Joshi Anshuman Joshi

Red Bull ink multi-year Athletic Propulsions Labs deal

Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand.  The...

LeBron James increases equity in Fenway Sports Group

Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently...

LenDenClub teams up with Hardik Pandya

LenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador. The partnership will see the Gujarat Titans captain headline the brand's integrated marketing...

FanCode becomes exclusive Barclays Women's Super League broadcast partner in India

Indian OTT sports streaming platform FanCode has been announced as the exclusive broadcast partner of the English professional women's football topflight, the Barclays Women’s Super League (WSL), in India.  As...

Rahul Saha Rahul Saha
Kimi Räikkönen to return to racing with NASCAR 

Kimi Räikkönen to return to racing with NASCAR 

Former Formula One champion Kimi Räikkönen is all set to make his return to racing after announcing his return to NASCAR with the Trackhouse Racing team. Räikkönen will drive Trackhouse'...

Why football's increasing influence is not good for the fans

Football is increasingly becoming bigger than it ever was. Be it in terms of the valuation or the amount of influence it now carries in the world, there has been...

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