This article contains information regarding the organisations enjoying a strong branding presence across the Paraguay men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
South Africa's cricket governing body, Cricket South Africa (CSA), has announced a partnership agreement with Indian dairy giant Amul, which comes on board as a Team Sponsor for the South...
Indian dairy giant Amul has announced a partnership agreement with USA Cricket, the becoming the lead-arm sponsor of the US men's national cricket team ahead of the upcoming 2024 ICC...
FIFA has roped in Saudi Arabian oil giant Aramco as a Major Worldwide Partner following a four-year global partnership agreement.
Indian Premier League franchise Lucknow Super Giants (LSG) have announced Valvoline as their Official Lubricant Partner for the ongoing IPL season. The deal will see the LSG sport the Valvoline...
The English Football League (EFL) has announced an improved multi-year partnership agreement with sports and culture company IMG. The deal, starting with the 2024/25 season and running until the 2028/29...
Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1...
Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men's and women's teams. Gatorade will...
HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club's home ground, will focus on "elevating...
Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing...
