PGA Tour extends Omni Hotels & Resort partnership
The PGA Tour has announced a multi-year partnership extension agreement with Omni Hotels & Resorts, which will see the latter remain as the Official Hotel and Resort of the PGA...
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UP Warriorz team up with Kay Beauty for WPL 2024
Women's Premier League (WPL) franchise UP Warriorz have announced a partnership agreement with Bollywood actress Katrina Kaif-owned brand Kay Beauty, on-boarding it as their Title Sponsor for the 2024 WPL...
Inter Miami CF team up with JPMorgan Chase
Inter Miami CF and JPMorgan Chase have announced a multi-year partnership agreement, which will rename the former's stadium to "Chase Stadium" as per the deal's naming rights component. JPMorgan Chase...
DC United announce Guidehouse partnership
Major League Soccer (MLS) club DC United have inked a multi-year deal with Guidehouse, a Washington, DC-based global provider of consulting services to public sector and commercial markets, with broad...
West Ham United FC sign deal with WellO2
West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier.
Lola Lovinfosse to race for Rodin Motorsport
French racer Lola Lovinfosse is set to return to F1 Academy for its 2024 edition after signing up to drive the Charlotte Tilbury car operated by Rodin Motorsport. The global...
Delhi Capitals partner with PUMA
PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year's Women's Premier League (WPL) and Indian Premier League...
McLaren Racing partner with Dropbox
McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will...
England's Football Association (FA) partners with E.ON
England's football-governing body, the Football Association (FA), has signed a partnership agreement with German multinational electric utility company E.ON. The partnership is aimed at launching a new programme to promote...
SkRossi becomes first-ever KREO Athlete
Revenant Esports player Ganesh "SkRossi" Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first "KREO Athlete" SkRossi’s designation as a...