LTA signs new deal with BRITA
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
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Chennaiyin FC join forces with HCLFoundation
Chennaiyin FC have announced a collaboration with HCLFoundation, which drives the corporate social responsibility (CSR) agenda of global tech company HCLTech in India, roping it in as their Social Cause...
Serbia national football team sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
McLaren Formula 1 Team extend BAT partnership
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
New York City FC partner with DocGo
Major League Soccer (MLS) club New York City FC (NYCFC) have signed a partnership agreement with DocGo, a global provider of tech-enabled mobile health services, which will see "Ambulnz by...
Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Formula E teams up with Aggreko
Formula E has announced a multi-year deal with global energy solutions provider Aggreko, which will thus provide its latest sustainable tech to the the racing series to help it achieve...
Gareth Bale teams up with SBOTOP
Former Real Madrid star Gareth Bale has been announced as a brand ambassador of international betting operator SBOTOP. SBOTOP, which is owned by Isle of Man–based firm Celton Manx, will...
Liberty Media to acquire MotoGP
Liberty Media Corporation has announced that it has signed an agreement to acquire Dorna Sports, the exclusive commercial rights holder of the MotoGP World Championship, from Bridgepoint and Canada Pension...
Mumbai Indians partner with Alan's Bugles
The Mumbai Indians (MI) have announced a partnership agreement with Alan's Bugles, which thus becomes the Official Snacking Partner of their men's team. The partnership will see the two parties...
Rahul Dravid stars in latest InCred Money ad campaign
Rahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled "#InvestConfidentlyInFDs". https://www.youtube.com/watch?v=s7D5sZ_dCfE&ab_channel=InCredMoney The ad campaign highlights the opportunities...
Inter Miami CF partner with TUDOR
Major League Soccer (MLS) club Inter Miami CF have announced Swiss watch brand TUDOR as their first-ever Official Timekeeper. TUDOR becomes an Exclusive Partner of the Floridian club and will...
Sony Pictures Networks India signs long-term deal with New Zealand Cricket
Sony Pictures Television's media conglomerate, Sony Pictures Networks India (SPNI), has signed a new deal with New Zealand Cricket (NZC), thus acquiring the exclusive television and digital rights to broadcast...
Mumbai Indians rope in SOTC as Official Partner
Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men's team for the ongoing Indian Premier League (IPL)...
EaseMyTrip extends partnership with Yuva Kabaddi Series
Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India's first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem. This is a strategic move...
Wimbledon renews beIN SPORTS partnership
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has announced a five-year partnership renewal agreement with Qatari media group and television...
Formula One renews Topps deal
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
Rajasthan Royals team up with Movado
The Rajasthan Royals (RR) have roped in Swiss watchmaker Movado as their Official Time Partner for the ongoing Indian Premier League (IPL) season. Speaking about the deal, Jake Lush McCrum,...
Thomas Cook ropes in Ashwin for latest campaign
Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook's...
LFP ropes in McDonald's for Ligue 1
The Ligue de Football Professionnel (LFP), the governing body that looks after professional football in France and Monaco, has roped in McDonald's as the new Title Sponsor of the Ligue...
LA Clippers partner with HERDEZ
The LA Clippers have announced a partnership agreement with Mexican salsa brand HERDEZ, roping it in as their Official Salsa and Guacamole Partner for the next two NBA seasons. The...
McLaren F1 Team and New Era extend partnership
New Era has extended its long-standing partnership agreement with McLaren Formula One Team and will thus continue as their Official Headwear Partner. The partnership extension will put the New York-based...
An interview with Sudeshna Saha, regional head of Myprotein India
We recently got the chance to speak with the regional head of India for health and fitness brand Myprotein, Sudeshna Saha. The Manchester-based company was founded by Oliver Cookson in...
McLaren Racing expand Google partnership
McLaren Racing have announced an expansion of their partnership with Google, which will thus continue on as their Official Primary Partner as well as an Official Partner of the NEOM...
Team Liquid teams up with Mysten Labs
Team Liquid has announced a strategic partnership agreement with Web3 infrastructure company Mysten Labs. The partnership aims to "highlight the rapidly developing Sui gaming ecosystem and to improve engagement for...
Fulham FC extend Kitman Labs agreement
Fulham FC have renewed their partnership agreement with Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs.
Emirates announced as Official Airline of Wimbledon
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has on-boarded Emirates as the Official Airline of the Grand Slam on a...
National Hockey League (NHL) 2023/24 Sponsors
This article contains information about the organisations serving as official sponsors and partners to the National Hockey League (NHL), the premier men’s franchise hockey league in North America, for its...