Aditya Chaudhuri - News Site Editor Page 271
Beckham signs new partnership Nespresso
Former England men's team football captain David Beckham has been announced as the new partner of Nespresso, coffee machine and coffee accessories brand. Beckham will be the face of the...
Athletes owning esports organisations
Over the last few years, the esports industry has grown exponentially in terms of revenue and viewership. What sets esports apart is its inclusivity. People from all ages and demographics...
Daniil Medvedev joins M80
World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be "advising the organisation on esports endeavours (partnerships, growing the fan...
Kipsta takes up major role in partnership with UEFA
Decathlon's football brand Kipsta has signed a three-year licensing deal with the Union of European Football Associations (UEFA), Europe's football-governing body, coming on board as the Official Match Ball Supplier...
Felipe Drugovich to continue with Aston Martin for 2024 Formula One season
Aston Martin Aramco Cognizant Formula One Team (AMF1) have announced that their Brazilian Reserve and Test driver, Felipe Drugovich, will continue with them in his current capacity for the 2024...
East Bengal FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side East Bengal Football Club as their...
Saudi Pro League announces MEDGULF partnership
The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with insurance firm MEDGULF, with the deal set to run until the end...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
HS Prannoy joins forces with Federal Bank
Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy's Exclusive Banking Partner. The...
FIA ropes in Pirelli for GT World Cup
The Fédération Internationale de l'Automobile (FIA) has revealed that Pirelli will become the Official Tire Partner and Official Tire Supplier of the Grand Touring (GT) World Cup on a three-year...