Aditya Chaudhuri - News Site Editor Page 166
UEFA signs multi-year partnership with Amazon
The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
LTA teams up with Lexus
Toyota's luxury car brand Lexus has announced a partnership with the governing body for tennis in the UK — the Lawn Tennis Association (LTA). The multi-year partnership sees Lexus join...
Formula One and Sky Group team up for first-ever F1 broadcast for children
Formula One has announced a partnership with Sky Group, which will see the two parties co-produce the first-ever Formula One broadcast for children at the 2023 Hungarian Grand Prix. Formula...
Sebastian Vettel invests in SailGP German team
Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...
Mick Schumacher's W14 debut date revealed
The details regarding Mercedes' reserve driver Mick Schumacher's maiden run with the W14 have been revealed. Schumacher is set to run the W14 during the two-day Pirelli tyre test after...
Saudi Esports Federation inks deal with SPORTFIVE
The Saudi Esports Federation (SEF) has announced a partnership agreement with international sports marketing agency SPORTFIVE. The partnership will see SPORTFIVE provide the SEF with strategic sales support and project...
Alfa Romeo partner with Aioka
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...
BookMyShow teams up with MotoGP Bharat
Fairstreet Sports-led Indian Grand Prix, dubbed "MotoGP Bharat", has announced that ticket-booking platform BookMyShow will be the “official ticketing partner” for the upcoming event. Fairstreet Sports has been instrumental in...
Haas partner with MGM Resorts International
Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner. The partnership will have the MGM...
Formula One and Heineken extend partnership
Formula One (F1) has extended its partnership with Dutch beer brand Heineken. The new multi-year extension grows on the existing seven-year partnership that Formula One and Heineken have had since...