Aditya Chaudhuri - News Site Editor Page 168
McLaren Racing extends Logitech G partnership
McLaren Racing has extended its partnership agreement with gaming tech brand Logitech G, which will thus continue on as the Official Gaming Wheels & Pedals Partner of the McLaren F1...
MS Dhoni partners with EMotorad
Mahendra Singh Dhoni has joined EMotorad, an electric vehicle startup focusing on e-cycles, as an equity investor. The double World Cup-winning captain will also serve as a brand ambassador of...
Chennai Super Kings and Boldfit join forces
The Chennai Super Kings (CSK) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, for the ongoing Indian Premier...
Miami Grand Prix teams up with HeliFlite
Luxury private helicopter charter service HeliFlite has been announced as an Official Partner of the 2024 Miami Grand Prix following a partnership agreement. The deal will see HeliFlite provide exclusive...
EFL renews EA deal
The English Football League (EFL) has announced a multi-year renewal of its partnership with Electronic Arts (EA), which will see EA SPORTS FC remain as an Official Partner and Official...
Casillero del Diablo partners with Mexican national football teams
The Mexican Football Federation (FMF) has announced a multi-year partnership agreement with Chilean wine brand Casillero del Diablo with the help of Soccer United Marketing arm of Major League Soccer....
ESL FACEIT Group inks Qiddiya City deal
ESL FACEIT Group has signed a five-year partnership agreement with Qiddiya City, as the two aim to engage their respective sets of supporters and invite them to share the common...
WNBA partners with TNT Sports
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Iga Swiatek partners with Lancôme
L'Oreal Group's luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland...