Aditya Chaudhuri - News Site Editor Page 174
Virat Kohli teams up with Luxor
Stationary firm Luxor has roped in former Indian cricket captain Virat Kohli as their new brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli's popularity and cement its position as an industry leader. Luxor will be launching a new partnership with German firm Schneider Pen and Kohli will be headlining various campaigns for that project as well. Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt. Ltd. said, "We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”
Chennai Super Kings team up with Vision11
Indian Premier League team Chennai Super Kings (CSK) have roped in sports fantasy gaming platform Vision11 has an Associate Sponsor. The year-long partnership will see Vision11 gain branding presence on...
JioCinema teams up with Suryakumar Yadav
Indian cricketer and Mumbai Indians’ star batter Suryakumar Yadav has been announced as the latest brand ambassador of JioCinema. The partnership will see Yadav work with JioCinema on a host of new fan engagement activities and star in various social media and television campaigns run by the brand. Suryakumar Yadav, spoke about his new collaboration, stating, "I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership." Anil Jayaraj, CEO, Viacom18 Sports, said, "Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
GodLike Esports win CoD Mobile India Pova Cup
GodLike Esports emerged victorious in the first season of the CoD Mobile India Pova Cup. The team dominated throughout the tournament and didn’t lose a single series – reaffirming their stand as the best CoD Mobile squad in the country. The CoD Mobile India POVA Cup is presented by the premium smartphone manufacturer Tecno Pova and is organised by the leading esports tournament organiser, Skyesports. The tournament saw the best eight teams from across the country competing for glory in CoD Mobile. After an exhilarating group stage which concluded earlier this month, the top four teams advanced to the Playoffs held on March 10 to 12. GodLike Esports established a winning streak in the group stage itself, winning all seven of their matches. They were dominant in the Playoffs as well to secure a finals spot against 5 and a Half Men. The intense series saw swift resistance from 5 and a Half Men as the team were able to win two series in the best-of-seven. GodLike Esports didn’t falter, though, and pushed them back to take the series 4-2. 5 and a Half Men will still walk away with their heads held high as the runners-up.
Chloe Chong signs for PREMA Racing
15-year-old British-Canadian racer Chloe Chong has been signed by PREMA Racing for the upcoming F1 Academy season. Chong, who started karting in 2013, most recently made her karting debut at...
The Battle of Champions returns with second edition
A lawyer by profession, Apurva Daga, founded Cricket Lovers & Players back in 2019 with the goal of promoting the game in Kolkata, West Bengal and also use the game as a platform for networking for people from various industries, through various indoor and outdoor tournaments under the Cricket Lovers & Players moniker. Other members of the Cricket Lovers & Players team include Pankaj Arya, Dinkar Jeewani, Manish Harlalka and Ayush Sodhani. The Battle of Champions is the annual outdoor tournament which had its inaugural edition held in 2022 will be returning for its second season in March 2023. Other tournaments held have been the Alliance Turf Cup in 2018 and the Playmate Turf Cup since 2019, both of which are indoor tournaments and take place on an annual basis. The Battle of Champions 2023 edition will take place on March 18 and March 19, 2023 at the Bangur Avenue D Block, Kolkata. The day and night tournament will have six teams competing for the title. The 2023 edition will see the tournament introduce both men's and women's cricket as it aims to grow both the games and reach out to wider audiences, keeping true to its message of 'networking through the game'.
NESC 2023 set to select Indian contingent for 15th World Esports Championship
The National Esports Championships (NESC) 2023 organised by the Esports Federation of India (ESFI) is all set to pick the Indian contingent for the upcoming 15th World Esports Championships (WEC) in Iasi, Romania, which will commence from March 15, 2023 and will be conducted online. ESFI’s event partner Upthrust Esports will be executing the qualifiers where a total of 275 athletes will be participating across all four titles – CS:GO, DOTA 2, Tekken7, and eFootball 2023. Marking a historic step, the country’s top female CS:GO athletes will be battling it out in the NESC to secure their berth at WEC 2023 for the very first time. While the open qualifiers of CS:GO will have 21 teams (127 athletes) competing, the women qualifiers will see the participation of 2 teams (11 athletes). For DOTA 2 there will be six teams (33 athletes) fighting against each other and for the single-player titles such as Tekken7 and eFootball 2023, there will be 72 and 32 competitors respectively. Vinod Tiwari, President of the Esports Federation of India, commented, "We are proud to see the overwhelming response for NESC 2023 from the male as well as female athletes of the country. The participation of such talented athletes will give India the impetus to exceed all expectations at the World Esports Championships. The qualifiers are going to be an exciting affair with high-quality gameplay and top-notch thrilling moments as every athlete gives it their all to compete on the biggest of stages. Everyone at ESFI wishes the participants all the best and is looking forward to the qualifiers."
Kapil Dev joins QMS MAS family
QMS MAS (Medical Allied Services) has roped in former India men's national cricket team captain Kapil Dev as a brand ambassador. The partnership will see QMS launch its new medical...
SAUDIA inks deal with Aston Martin F1
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
S8UL announces KRAFTON partnership
Leading Indian esports organisation S8UL has announced a new partnership with KRAFTON, maker of popular battle royale game BATTLEGROUNDS MOBILE INDIA, for the Indian launch of its latest mobile game...