Aditya Chaudhuri - News Site Editor Page 186
Nitish Rana teams up with SportsBuzz11
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Team Spirit announces female CS:GO roster
International esports organisation Team Spirit have announced that they will launch a female Counter-Strike division. Spirit will be launching the Team Spirit Female (TSF) team and the roster will make its debut in the ESL Impact series. The roster which makes up the TSF team is the same one that participate under the MVP name. The team currently consists of Justina 'Tynka' Ducká, Jammie 'Jammie' Alagozova, Lea 'xia' Vagová, Svetlana 'suns1de' Mevlid, Mirte 'Moraltis' Horemans. Aleksey 'Nevar' Voronov will serve as the team's coach. Nikita Cheshir Chukalin, CEO of Team Spirit, commented, "Anyone who has been following our organisation for a long time knows that we have been nurturing the idea of a female CS:GO roster for years. However, we have put it off, often due to circumstances beyond our control. Women's esports is an area that is growing so fast that it cannot wait any longer. After following this sphere for a long time and considering many teams, we finally decided that this particular lineup is currently performing at a good level and can become a part of Team Spirit. ‘This is the first-ever female roster in the history of our organisation, so we can call it a double experiment: female and European, English-speaking roster. I sincerely hope both experiments will succeed and the girls show their best qualities."
McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Siddhanth Kapoor joins The Player Hunt S3
The Player Hunt, one of the most popular reality TV shows in India, is proud to announce that Bollywood actor Siddhanth Kapoor, an expert in poker, will be joining The...
McDonald's announces partnership with Kevin De Bruyne
Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.
Sportiqo inks deal with Robin Uthappa
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Willow TV secures ICC cricket rights in US and Canada
Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till...
Dinesh Karthik partners with Parimatch Sports
Indian wicket-keeper Dinesh Karthik has been announced as the brand ambassador of Parimatch Sports. Parimatch Sports, which is the sportswear brand of international sports betting firm Parimatch. Karthik will work with Parimatch Sports to create an exclusive line of apparel for the Indian market which is scheduled to be launched during the upcoming season of the Indian Premier League (IPL). Speaking about his new partnership, Dinesh Karthik, commented, "I’m thrilled to be associated with Parimatch Sports, which I am confident will soon be sharing space with the known names in sports attire. Because it’s an upcoming and youthful brand, it’s the perfect fit for me, for I feel I still have a lot to offer the game and to my team-mates. I can’t wait to be in the dugout again for The Premier League, and to show others that age is only a number.” A spokesperson for Parimatch Sports, said, "It’s a pleasure to welcome Dinesh Karthik to the Parimatch Sports family, and we are looking forward to him promoting this brand. Dinesh has appeal among the youth as well as the older generation, and his exploits in the last IPL would have won him even more fans. I’m sure he would be raring to go in the latest edition of the league, and we’re excited to partner him on this journey."
Revenant Esports qualify for Brawl Stars Masters in Japan
Revenant Esports have clinched the title of the Snapdragon Pro Series – India Challengers and will now be representing the country at the Snapdragon Pro Series Masters — an International...
AA Gaming announces CSGO Rush B tournament
AA Gaming, one of India's leading esports production houses, is coming up with a new tournament IP. The CSGO Rush B is an invitational tournament for Valve’s first-person shooter Counter-Strike:...