Aditya Chaudhuri - News Site Editor Page 191
Formula One inks new deal with beIN Sports
Formula One has announced a multi-year partnership with Qatar-owned state broadcaster beIN Sports. The partnership will kick off from the 2023 Formula One season and cover a total of ten...
Alessandro Alunni Bravi announced as Alfa Romeo's Team Representative
Swiss Formula One team Alfa Romeo have announced that the Managing Director for the Sauber Group, Alessandro Alunni Bravi, will be taking over the role of Team Representative of the...
Formula One 2023: Driver Line-ups
With all ten teams having confirmed their line-ups, let's take a closer look at the line-ups and learn a little bit more about the drivers. Red Bull Racing Max Verstappen...
Fittipaldi extends Haas partnership
American Formula One team Haas have announced that Pietro Fittipaldi will continue on as their Official Test and Reserve Driver for the upcoming 2023 Formula One season. Fittipaldi, who has...
KIA rejoins for LEC 2023 Season
Riot Games has renewed their partnership with South Korean automotive marque KIA. The partnership renewal will see KIA return as the Main Automotive Partner for the League of Legends EMEA Championship (LEC) for the 2023 season. The partnership extension will see KIA offer the fans their unique experience such as the Mic Check series and will also hold in-game giveaways. The KIA logo will also be present on the rift and LEC stream throughout the season. KIA and Riot Games had first partnered in 2018, joining as the first Main Partner of the LEC and the partnership extension means KIA and Riot's partnership continues for a fifth consecutive year. Jason Jeong, President of Kia Europe, commented, "We are excited to extend our partnership with the League of Legends EMEA Championship, one of the largest and fastest growing esports platforms in the world. We look forward to further connecting with, and bringing further innovation to the esports community in 2023 as a long-standing sponsor.”
Franchises for Women’s Premier League revealed
The five teams for the Women's Premier League (WPL) 2023 have been revealed following the completion of the financial bid submission processes by the respective team owners. BCCI Honorary Secretary...
PV Sindhu teams up with Biryani By Kilo
Indian home-grown biryani and kebab brand, Biryani by Kilo have roped in star badminton player PV Sindhu as their brand ambassador. Sindhu who will be the face of the brand and headline multiple campaigns and advertisements for the brand, hails from Hyderabad, which is also known as the Biryani capital of the country. Vishal Jindal, Founder and Co- CEO, Biryani By Kilo, commented, "We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.” PV Sindhu spoke about her new partnership, stating, "I am happy to be associated with Biryani By Kilo as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh Handi Biryanis, Dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
BYJU'S set to end partnership with BCCI
Education technology firm BYJU'S will be ending its sponsorship agreement with the Board of Control for Cricket in India (BCCI). BYJU'S has been the Main Sponsor of the India national...
FaZe Clan inks new deal with Porsche
North American esports and gaming organisation FaZe Clan have inked a multi-year deal with luxury sports car brand Porsche. The partnership will see Porsche and FaZe work together on various esports initiatives, create original content to inspire upcoming gamers and also work on a host of consumer products and digital goods, which will be released later in 2023. Porsche will also join as an Official Partner of all of FaZe Clan's esports teams. The partnership between FaZe and Porsche will get underway with an exclusive content series which will have FaZe Clan members speaking about their stories of success and engaging in various experiences through Porsche. FaZe and Porsche will also collaborate on digital goods and offerings in the Web3 space. Lee Trink, CEO at FaZe Clan, commented, "FaZe's leadership at the intersection of gaming and youth culture, combined with our deep understanding of today's creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network. We're thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first."
Arsenal team up with Pixstory to drive out online hate
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.