Aditya Chaudhuri - News Site Editor Page 194
Pokémon UNITE Asia Champions League 2023 reveals LAN playoff dates
The Pokémon UNITE Asia Champions League is entering its final stage as the top six teams from across the continent make their way down to Kuala Lumpur, Malaysia, to battle...
MyFab11 announces partnership with Kolkata Knight Riders (KKR)
Online sports fantasy platform, MyFab11 has been announced as the Principal Sponsor of double Indian Premier League (IPL) champions Kolkata Knight Riders. The partnership will see the MyFab11 also serve as KKR's front of the jersey sponsor and have their logo on the front of the KKR playing jersey. Anikendra Choudhary, Co-Founder & CEO, MyFab11, said, "We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises." Venky Mysore, CEO, Knight Riders Group, commented, "We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership."
Top-G and Purr-ple set to lock horns at National Esports Championships 2023
The National Esports Championships (NESC) 2023 will have India’s two leading teams, Top-G and Purr-ple, creating history as they become the first all-female CS:GO teams from the country to compete...
Royal Chellengers Bangalore (RCB) join forces with Equitas Small Finance Bank
Bangalore-based Indian Premier League franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas join as the Official Banking Partner of the RCB team for the upcoming season of the IPL. As the team's banking partner, the Equitas logo will be present on the trouser of the RCB playing kit. Both parties will also work on various social media and advertising campaigns. Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, commented, "We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for a long -term.” Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride in performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons.
BKT Tires inks multi-team IPL deal
Balkrishna Industries Ltd (BKT) has announced partnerships with seven Indian Premier League teams, joining as the Official Tire Partner of these franchises. BKT has teamed up with the Mumbai Indians...
Esportz India teams up with India’s top GenZ and millennial festivals to bring unparalleled multi-city gaming experience
Esportz, a leading esports, gaming, & media wing of Gig Work Pvt Ltd (A Capital Group Company), is hosting multiple gaming arenas this weekend across two cities in India. The arenas will be open to the attendees on various dates, offering a variety of gaming activities to engage in. With state-of-the-art consoles, virtual reality setups, and car simulators, attendees can fully immerse themselves in the latest gaming experiences. Starting on the 17th and 18th of March, Esportz Arena will be a part of the Vibin Festival Mumbai, India’s Largest Gen-Next Fest at the MMRDA Grounds BKC. Whereas, on the 18th and 19th, the Arena will be joining two events simultaneously: the #HGStreet Festival, India’s premier culture & lifestyle festival at the Richardson & Cruddas, Byculla, Mumbai, and the Vibin Festival Ahmedabad at the Karnavati University. With this, attendees will have plenty of opportunities to experience the latest in gaming technology and immerse themselves in the world of gaming. Santosh Smith, Director of Capital Group, commented, "We are elated to be collaborating with top-notch GenZ and Millennials festival IPs with our Gaming Arenas. Electronic Sports is rapidly growing in popularity, and we are excited to bring this experience to gamers in multiple cities. We believe that these arenas will provide a unique opportunity for attendees to engage with the gaming & music connecting through GenZ and millennials audiences."
Virat Kohli teams up with Luxor
Stationary firm Luxor has roped in former Indian cricket captain Virat Kohli as their new brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli's popularity and cement its position as an industry leader. Luxor will be launching a new partnership with German firm Schneider Pen and Kohli will be headlining various campaigns for that project as well. Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt. Ltd. said, "We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”
Chennai Super Kings team up with Vision11
Indian Premier League team Chennai Super Kings (CSK) have roped in sports fantasy gaming platform Vision11 has an Associate Sponsor. The year-long partnership will see Vision11 gain branding presence on...
JioCinema teams up with Suryakumar Yadav
Indian cricketer and Mumbai Indians’ star batter Suryakumar Yadav has been announced as the latest brand ambassador of JioCinema. The partnership will see Yadav work with JioCinema on a host of new fan engagement activities and star in various social media and television campaigns run by the brand. Suryakumar Yadav, spoke about his new collaboration, stating, "I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership." Anil Jayaraj, CEO, Viacom18 Sports, said, "Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
GodLike Esports win CoD Mobile India Pova Cup
GodLike Esports emerged victorious in the first season of the CoD Mobile India Pova Cup. The team dominated throughout the tournament and didn’t lose a single series – reaffirming their stand as the best CoD Mobile squad in the country. The CoD Mobile India POVA Cup is presented by the premium smartphone manufacturer Tecno Pova and is organised by the leading esports tournament organiser, Skyesports. The tournament saw the best eight teams from across the country competing for glory in CoD Mobile. After an exhilarating group stage which concluded earlier this month, the top four teams advanced to the Playoffs held on March 10 to 12. GodLike Esports established a winning streak in the group stage itself, winning all seven of their matches. They were dominant in the Playoffs as well to secure a finals spot against 5 and a Half Men. The intense series saw swift resistance from 5 and a Half Men as the team were able to win two series in the best-of-seven. GodLike Esports didn’t falter, though, and pushed them back to take the series 4-2. 5 and a Half Men will still walk away with their heads held high as the runners-up.