Aditya Chaudhuri - News Site Editor Page 225
World Athletics signs Sony deal
World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World...
PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
Argentine Football Association (AFA) inks deal with Naranja X
The Argentine Football Association (AFA) has announced a partnership agreement with Naranja X, a Spanish-language market focused company. As per the agreement, Naranja X comes on board as the Main...
Dundee FC and ALK Capital announce strategic partnership
ALK Capital, a management firm specialising in investments and operations in the sports and media sectors, has announced a strategic partnership agreement with Scotland-based Dundee Football Club. The partnership aims...
NODWIN Gaming acquires Comic Con India
Indian esports and gaming company NODWIN Gaming has acquired Comic Con India. As part of this transaction, NODWIN Gaming will acquire 100% of the shares of Comic Con India at...
Sheffield United FC extend SteelPhalt partnership
Sheffield United Football Club (SUFC) have extended their long-standing deal with asphalt products manufacturer SteelPhalt for a further three years. The new deal will see SteelPhalt serve as the Official...
Bitget unveils new Messi film to kick off second year of partnership
Cryptocurrency exchange and Web3 tech company Bitget has launched a new brand film featuring star footballer Lionel Messi to kick off the second year of their partnership. The continued #MakeItCount...
Fulham FC rope in Off The Pitch as Official Supplier
Fulham Football Club have announced football business intelligence service provider Off The Pitch as their Official Supplier. The partnership will see Off The Pitch offer its various services to the...
Karun Chandhok stars in latest Samsonite campaign
Former Indian Formula One driver and current F1 pundit Karun Chandhok and Indian actor and model Milind Soman headline the latest campaign for global travel solutions company Samsonite. Titled "Tested...
Manchester United FC announce partnership with SCAYLE
Manchester United Football Club (MUFC) have announced an agreement with enterprise e-commerce platform SCAYLE, on-boarding it as their official e-commerce platform partner. As per the deal, SCAYLE will launch and...