Aditya Chaudhuri - News Site Editor Page 248
McLaren announce Daniel Ricciardo's departure
It had been coming and now it is here; McLaren have announced the inevitable: Daniel Ricciardo will be leaving the team at the end of the 2022 season. Ricciardo's future...
TUMI debuts documentary-style Fall 2022 campaign titled “Built for the Journey”
International travel and lifestyle brand TUMI will be launching its global campaign titled “Built for the Journey,” which chronicles the personal and professional journeys of four world-renowned sports and entertainment...
Cloud9 inks new partnership with BC
BC.GAME joins as Official Casino/Gaming and Sports Betting Partner. North American esports organisation Cloud9 has announced a multi-year partnership with crypto casino BC.GAME. The partnership will see BC.GAME join as...
Belgian Grand Prix: Race predictions
After what felt like an eternity, racing finally resumes this week, though we haven't been deprived of any action. There was plenty of silly-season drama in the drivers transfer market,...
Vitality inks GG.BET partnership
International esports organisation Team Vitality has announced a new partnership with esports betting firm GG.BET. The multi-year partnership will see GG.BET join as the Official International Betting Partner for the organisation's CS;GO team. The partnership will see both parties work together to create unique fan experiences and also a host of fan activations at various events while producing next-gen content. The GG.BET logo will also be visible on Team Vitality's CS:GO jersey starting from the BLAST Premier Fall Group tournament, which gets underway from August 2022. Dmitry Voshkarin, CEO GG.BET, commented, "We are pleased to announce a partnership with Team Vitality, a world-class esports team whose successes we have been following with great interest for a long time. For GG.BET, this is a logical stage of our plans to expand into new markets and provide continuous support for esports’ development. We are looking forward to implementing joint projects and will work hard to make GG.BET users and Vitality fans happy."
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Kajaria Ceramic inks partnership with Zimbabwe Cricket
Kajaria Ceramics, ceramic floor tile and wall manufacturing firm has been roped as the Title Sponsor of the India tour of Zimbabwe 2022. The partnership will see Kajaria Ceramic gain on-ground branding via billboards and also on-air branding during the matches on television. Givemore Makoni, Managing Director, Zimbabwe Cricket, stated, "We are thrilled to welcome Kajaria Ceramics as the title sponsors of this series. High-profile contests like these are important for cricket in Zimbabwe to flourish and for the world to witness the talent and the entertainment our superb team has to offer, and we are glad to be receiving support from brands such as Kajaria, enabling us to put on a spectacular event here in Harare.”
DJ Zedd announces partnership with HyperX
HP Inc's gaming peripherals brand and leading esports and gaming brand HyperX has roped in songwriter, record producer and DJ Zedd as the brand's ambassador. The agreement will see HyperX serve as Zedd's Official Gaming Audio and Gaming Microphone Supplier. Zedd will also work with HyperX to design and promote various product offerings which will include custom and limited edition headsets and peripherals. Zedd and HyperX will also work on creating exclusive fan content and work on other promotional platforms. Zedd, spoke about the partnership, stating, "HyperX has supported my passion for gaming since we first connected via Twitter, several years ago. Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Parimatch News inks partnership with Chennaiyin FC
Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
US Open announces partnership with Cadillac
Cadillac joins as Official Vehicle of the US Open The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury...