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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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FanCode to broadcast West Indies - India series

FanCode to broadcast West Indies - India series

Multi-sport aggregator platform FanCode has been announced as the Exclusive Broadcaster for the upcoming India tour of West Indies 2022. FanCode, which is owned by Dream Sports, parent company of...

Cricket News
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Cricket Ireland secures new partnership with HBV Studios

Cricket Ireland secures new partnership with HBV Studios

Ireland's cricketing body Cricket Ireland has announced a new title sponsorship agreement with HBV Studios. The Irish online streaming, virtual events, digital media, audio and video hire, podcasting, video productions and...

Cricket News
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TUMI teams up with Razer to launch limited edition esports inspired bags

TUMI teams up with Razer to launch limited-edition esports-inspired bags

International travel and lifestyle brand TUMI has teamed up with global lifestyle brand for gamers, Razer. Together, they have reimagined TUMI bestsellers as limited-edition gear for gamers. The collaboration leverages...

Gaming News
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Azerbaijan Grand Prix: Race predictions

Azerbaijan Grand Prix: Race predictions

Another colossal Ferrari mess-up in Monaco means that Red Bull have started to build a lead in the championship fight, and as we head to the Azerbaijan race, everyone’s eyes...

F1 Predictions Formula 1 News
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PUBG Nations Cup returns after two years

PUBG Nations Cup returns after two years

South Korean video game holding firm KRAFTON has announced that PUBG Nations Cup 2022 will be taking place in from June 16 to June 19, 2022, in Bangkok, Thailand.  The...

Gaming News
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Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

Other Sports
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Envy Gaming inks new deal with Oakley

Envy Gaming inks new deal with Oakley

North American lifestyle and athletic performance brand Oakley has signed a new partnership with esports organisation Envy Gaming. The partnership will see the organisation's Halo, VALORANT and Call of Duty...

Gaming News
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JUST Egg's new advertisement stars Serena Williams

JUST Egg's new advertisement stars Serena Williams

Food tech firm Eat Just has launched its latest JUST Egg advertisement featuring tennis superstar Serena Williams. The new ad features Williams along with Hollywood actor Jake Gyllenhaal, both of...

Tennis News
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Sergio Pérez signs two-year extension with Red Bull

Sergio Pérez signs two-year extension with Red Bull

Red Bull's Sergio Pérez has signed a two-year contract extension with Red Bull, which will see the Mexican continue with the Austrian team and partner Max Verstappen till the end...

Formula 1 News
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Somerset and Trade Nation extend partnership

Somerset and Trade Nation extend partnership

Somerset County Cricket Club have announced an extension of their partnership with financial services company Trade Nation. The extension of the deal means the London-based firm will continue to serve...

Cricket News
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