Aditya Chaudhuri - News Site Editor Page 272
Riot Games partners with Intel
Games publisher Riot Games has partnered with technology company Intel to revamp the 2022 Intel Arabian Cup (IAC). As part of the partnership, the IAC will have a US$130,000 prize...
J.League nets TikTok partnership
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
McLaren Racing ink ICE partnership
McLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE). ICE will join as an Official Partner of the McLaren MX Extreme...
Cricket Australia announces Rario partnership
Cricket Australia (CA), along with the Australian Cricketers’ Association (ACA), has announced a new partnership with Singapore-based collectibles platform Rario and NFT-trading firm BlockTrust. The partnership is Australian cricket’s first venture into the world of NFTs. The partnership will allow Australian cricket fans a chance to own and trade NFTs that will include some of the finest Australian cricketing moments. Additionally, all the revenue generated from the NFTs will be shared between the past and present players as well as CA.
PSG score GOAT partnership
Ligue 1 club Paris Saint-Germain have announced a new partnership with online sneaker marketplace GOAT. The multi-year partnership, which is reported to be worth more than €50 million, will see GOAT serve the French club’s Official Sleeve Sponsor and a Principal Partner from July 2022. From now until the end of the season, GOAT will serve the club as an Official Partner. Along with having branding rights on the first-team, training and warm-up jerseys of the men’s team from next season, GOAT and PSG will also collaborate on promoting the GOAT brand across their various platforms.
Complexity Gaming inks Twitch deal
North American esports organisation Complexity Gaming have announced a new partnership with streaming platform Twitch. The deal will see Twitch work with Complexity’s internal sales team to provide sponsorship opportunities to their teams, streamers, content creators and events. Additionally, Complexity will also be able to access a host of Twitch partners, with the two parties also set to collaborate together to create new branded content along with Complexity creating more content on Twitch.
BLAST announces Maersk partnership
Danish shipping and logistics firm A.P. Møller – Mærsk (Maersk) has signed a new partnership with global esports tournament organiser BLAST Premier. The partnership will see Maersk join as an Official Sponsor of BLAST’s CS:GO events in 2022, and the Maersk branding will be visible on BLAST Premier’s digital and physical assets. The two parties will also work together on the MVP segments of the tournaments, and the best players from the tournaments will be getting a Maersk-branded trophy. They will also work on ‘integrated digital campaigns’ around fan engagement.
FIFA nets Xero partnership
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
Football Australia scores massive Cupra deal
Football Australia has announced a partnership agreement with Spanish carmaker Cupra, on-boarding the SEAT subsidiary as the Official Automotive Partner of its men’s and women’s national football teams. The partnership...
FaZe Clan claim No. 1 ranking after taking home ESL Pro League Season 15 crown
FaZe make light work of the ENCE challenge in the Pro League final. FaZe Clan’s CS:GO team continued their strong start to 2022 as they took home their second trophy...