Aditya Chaudhuri - News Site Editor Page 281
2023 Saudi Arabian Grand Prix: Race predictions
After an action-packed season-opener in Bahrain, racing resumes in Jeddah for the Saudi Arabian Grand Prix. Round 2 will see champions Red Bull go in as favourites, but it's the...
My11Circle ropes in Arshdeep Singh as brand ambassador
Young Indian cricketer Arshdeep Singh has been roped in by Games24x7 as the brand ambassador for sports fantasy gaming platform, MyCircle11. As brand ambassador, Singh will appear in multiple TVC and social media campaigns for the brand. Arshdeep Singh, spoke about his new partnership, stating, "Cricket and India are synonymous and inseparable! Indian cricket fans come with a deep rooted understanding of the game, the upcoming players and the dynamics that drive a team to success. My11Circle gives these fans an opportunity to explore this engagement with the sport even further. It provides a fun and competitive environment to share their passion and knowledge and is an exciting way to stay engaged with various tournaments, players, and developments in the sporting world. I’m thrilled to be partnering with My11Circle, which has become one of the most loved fantasy sports platforms in India since its launch.”
Las Vegas Grand Prix partners with Switch
Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Basso Bikes joins AlphaTauri
Italian Formula One team AlphaTauri have announced bike company Basso Bikes as their Official Bike Supplier. As per the agreement, Basso Bikes, which is based out of Vicenza, Italy, will...
Red Bull ink multi-year Athletic Propulsions Labs deal
Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand. The...
LeBron James increases equity in Fenway Sports Group
Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently...
LenDenClub teams up with Hardik Pandya
LenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador. The partnership will see the Gujarat Titans captain headline the brand's integrated marketing...
Alfa Romeo extend Edelweiss agreement
Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...
Gujarat Titans team up with Equitas Bank
Defending Indian Premier League (IPL) champions Gujarat Titans have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas Bank join as the Proud Banking Partner of the team. The agreement will see the Equitas Bank logo present on the back of the team's helmet. The aim of the partnership is to highlight Equitas' role of 'transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population. 'The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow. Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.”
Punjab Kings partner with Rario
Rario, the world's largest cricket fan club specialising in exclusively licensed digital player cards and fan experiences, has partnered with Punjab Kings (PBKS), a leading team of the Indian Premier League (IPL), to offer its exclusive digital player cards to fans across the world for three years. The partnership caters to the need of PBKS fans, who value collectibles, these unique digital cards of star players like Shikhar Dhawan, Arshdeep Singh and Sam Curran, among others, will enable fans to own limited edition collectibles. By owning the cards, fans will get access to the inner circle of their favourite team and give them an experience like never before. With these exclusive cards, the fans can enjoy a variety of benefits, including building a collection, meeting players, watching PBKS matches like a celebrity, and receiving exclusive signed merchandise, among other things. Ankit Wadhwa, Co-founder and Chief Executive Officer, Rario, commented, "As a passionate cricket fan and an entrepreneur, I am thrilled to announce our partnership with one of the most popular and leading IPL teams. Our goal is to revolutionise the fan experience by leveraging the latest technologies to bring the excitement and energy of the game straight to the fans. We are dedicated to providing an immersive, interactive and engaging experience for cricket fans everywhere. I am confident that our partnership with the Punjab Kings will be a game-changer for Cricket fans and the ecosystem.”