This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore (RCB) men's team's physical and digital assets as their sponsors and partners for...
The Indian Premier League (IPL) has announced a new partnership with Tata Motors, which will see Tiago.ev joining as an Official Partner of the 2023 TATA IPL. The partnership will...
Gadgets and consumer electronics brand UBON has been roped in as the Official Headgear & Audio Sponsor of the Rajasthan Royals (RR). The agreement will have the UBON logo present...
Three Indian Premier League (IPL) teams have signed a new partnership agreement with consumer audio and lifestyle brand boAt. The three teams are: the Kolkata Knight Riders (KKR), the Royal...
Bengaluru-based Indian cricket franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Viacom18, the digital rights holder of the TATA Indian Premier League (IPL) and the global rights...
Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament's 2023 season. Bira91 will be joining as an Official Partner...
The Board of Control for Cricket in India (BCCI) has roped in global nutrition firm Herbalife as an Official Partner of the TATA Indian Premier League (IPL) for its 2023...
Inaugural Indian Premier League (IPL) champions Rajasthan Royals have roped in leading energy solutions provider, Luminous Power as the team's Title Sponsor for the upcoming season of the IPL, which gets underway from March 31, 2023. As Title Sponsors, Luminous Power will have their logo present on the front of the Rajasthan Royals' playing and training kits. The partnership builds on Luminous' vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented, "Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.” Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, "With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a new partnership agreement with cricket NFTs platform, Rario, with the latter joining as the Official Digital Collectibles Parter of the Titans for the upcoming IPL season. The partnership will see Rario launch exclusive digital player cards of the team and will give fans a chance to collect and trade unique digital cards of players such as Hardik Pandya, Rashid Khan and Shubhman Gill amongst others. The fans will also stand a chance to avail various benefits including building a collection, meeting players, watching matches like a celebrity, and receiving exclusive signed merchandise, among other things. Arvinder Singh, COO of Gujarat Titans, commented, "Gujarat Titans have always explored new ways to engage with the fans and facilitate greater interactions between them and the team – something Rario has revolutionised in recent times. We believe that this partnership will help us take the next step in forming a deeper connection with our supporters globally and take our fan experience to the next level.”
Indian Premier League side Delhi Capitals have partnered with cricket metaverse company FanCraze, which will see them create Web 3.0 experiences and issue digital collectibles as well. The partnership will also see the Capitals become the first ever IPL team to launch their own non-fungible tokens (NFTs). Vinod Bisht, Interim CEO, Delhi Capitals. commented, "Delhi Capitals is proud to partner with FanCraze, and to launch the Indian cricket ecosystem into the next generation of sports-based assets and apps. 'We will be debuting the first Delhi Capitals NFTs in early June and are really excited to give our dans the ability to own a piece of their favourite team and players. FanCraze has shown us what is possible if one combines creators, cricketers, content, and commerce."
