boAt is the Official Licensee of the 2023 ICC Men's Cricket World Cup, the International Cricket Council has confirmed after reaching an agreement with the Indian audio and wearables brand. The deal...
Australian professional cricketer Pat Cummins has been announced as a brand ambassador of Carrera Eyewear, part of the Safilo Group. As per the agreement, Cummins will headline campaigns and advertisements...
Indian tyre manufacturer Balkrishna Industries Ltd (BKT) has announced a three-year partnership extension with the Big Bash League (BBL). The partnership extension will see BKT continue on as an Official...
Indian professional cricketer MS Dhoni has been roped in as a brand ambassador by Indian e-commerce company JioMart ahead of the festive season. As per the deal, Dhoni will launch...
Cricket Australia has expanded its partnership with global technology firm HCLTech, which will thus serve as the Official Team Sponsor of the Australia men's national cricket team participating in the...
The Afghanistan Cricket Board (ACB), Afghanistan's governing body for cricket, has roped in Indian FMCG dairy giant Amul as its men's team's Principal Sponsor for the 2023 ICC Men's Cricket...
Hisense, a Chinese multinational company that specialises in consumer electronics and home appliances, has announced the appointment of Ravindra Jadeja as a brand ambassador for its television, AC and refrigerator...
Indian bodybuilding and health supplement brand BigMuscles Nutrition has roped in Indian professional cricketer Hardik Pandya as a brand ambassador. As per his agreement with BigMuscles Nutrition, Pandya will promote...
Indian FMCG dairy giant Amul has been announced as an Official Team Sponsor of the South African men's national cricket team following a partnership agreement with Cricket South Africa (CSA),...
The Royal Challengers Bangalore (RCB) have confirmed Mo Bobat as their new Director of Cricket ahead of 2024 Indian Premier League (IPL) season. Bobat, 40, has been working with the...
Read all the latest news on Page 54.
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