ICC ties up with Dettol for T20 World Cup
Dettol announced as the Official Hygiene Partner for the ongoing Men’s T20 World Cup. The International Cricket Council (ICC) has partnered up with Dettol in a deal that will...
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HOW BRANDS HAVE CAPITALISED ON THE INDIA-PAKISTAN CRICKET MATCHES OVER THE YEARS
Talking about the greatest rivalries in cricket, the India-Pakistan rivalry has been the most entertaining and nail-biting one and there are no two ways about it. Amongst the others, only...
Sourav Ganguly extends partnership with Coca-Cola
BCCI President to continue as brand ambassador. Coca-Cola India has extended its partnership with former Indian captain and BCCI President Sourav Ganguly, which will see the latter continue as...
ICC Men’s T20 World Cup lures in lucrative deals for Star Sports
Star Sports inks deals with 16 brands. Star Sports and Disney India have signed lucrative deals worth almost INR 1,200 crore for the ICC Men’s T20 World Cup. This marks...
ICC scores new FTX partnership
FTX joins as the official cryptocurrency exchange partner. The International Cricket Council (ICC) has announced cryptocurrency platform FTX as its official cryptocurrency exchange partner. The deal will see FTX...
PVR Cinemas to screen T20 World Cup
World Cup games will be screened across 35 different cities PVR Cinemas has signed a partnership with the International Cricket Council (ICC), which will see PVR live screen the ICC...
Rahul Dravid set to take over as India's head coach
Former India captain to replace Ravi Shastri after the upcoming T20 World Cup. After months of speculation, former Indian captain, current NCA (National Cricket Academy) head coach and legendary...
Kapil Dev channels his inner Ranveer Singh in latest CRED ad
Former World Cup-winning captain latest to jump on the CRED bandwagon. After having ads featuring former cricketers and Olympic medallists, CRED has roped in former Indian World Cup-winning skipper Kapil...
Rohit Sharma joins Infinity Learn as brand ambassador
Indian cricketer will be part of the brand's marketing campaigns and brand activities. Infinity Learn by Sri Chaitanya has brought on ace Indian cricketer Rohit Sharma as its brand...
'Mauka Mauka' ad returns ahead of the Men’s T20 World Cup
India take on arch-rivals Pakistan on October 24, 2021. As the world gets ready for the upcoming ICC Men’s T20 World Cup, fans have been treated to the latest edition...
ICC teams up with Sportradar for new partnership
Sportradar joins as official data distribution and betting live streaming partner. The International Cricket Council (ICC) has announced sports data and digital content company Sportradar as its official data...
AstroPay signs first-ever cricket deal
Partnership announced with Sri Lanka’s T20I team. Global online payment solutions provider AstroPay has ventured into the world of cricket with a sponsorship deal with the Sri Lankan T20I...
Cricket South Africa tie up with Castore
Castore join as Official Apparel Partner. Cricket South Africa (CSA) have announced that UK-based sportswear brand Castore will become their official kit supplier, starting from October 2021. The three-year...
THE INTERNATIONAL CRICKET COUNCIL ANNOUNCES STRATEGIC PARTNERSHIP WITH FINTECH INFRASTRUCTURE LEADER: NIUM
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses...
What Are the Biggest Events in the Cricket Calendar This Year?
Football is the undisputed king of the sporting world. More than half of the planet’s population is estimated to follow leagues across the globe, with the English Premier League at...
West Ham continue with Soccer Supplement
Soccer Supplement to continue as club's official supplements supplier. Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement....
ICC inks new deal with Cricket Australia
Cricket Australia to allow the ICC to broadcast its schedule on ICC.tv. The International Cricket Council has signed up with Australian cricket board, Cricket Australia (CA), which will see...
WEST INDIES MEN’S CRICKET TEAM FULL LIST OF SPONSORS 2021
The West Indies men’s team, now mostly effective in the shortest version of the game, have a lot of big hitters such as the likes of Keiron Pollard, Lendl Simons...
Indian Premier League, 2021 Sponsors
Less than five months after the end of its delayed thirteenth edition, the Indian Premier League returned to India for its fourteenth instalment, but got suspended halfway through because of...
ROYAL CHALLENGERS BANGALORE 2021 SPONSORS
Call them the bridesmaid that never gets to be the bride; call them the South Africa of IPL; for all their potential the Royal Challengers Bangalore are yet to win...
MUMBAI INDIANS 2021 SPONSORS
With five domestic trophies already to their name, the Mumbai Indians are by far one of the most successful franchises in the relatively nascent history of the Indian Premier League....
KOLKATA KNIGHT RIDERS 2021 SPONSORS
KKR have won the IPL twice, but have come up empty-handed since 2014. Last season they missed out on a play-off place on Net Run Rate. This year, they’ll be...
CHENNAI SUPER KINGS 2021 SPONSORS
Despite having served a two-year ban from IPL, CSK remains one of the most successful franchises in the tournament’s relatively nascent history. With the event returning on home soil the...
CADBURY AND OGILVY RECREATE 27-YEAR-OLD ADVERTISEMENT TO SALUTE THE SUCCESS OF WOMEN IN CRICKET
When it comes to producing advertisements that strike a chord with the masses, Cadbury is arguably second to none. Over the years, the brand has focused on portraying moments that...
It’s Official: The IPL Announced Fans Can Watch Matches Live in Stadiums
The Indian Premier League (IPL) has had no live audience since last year’s season due to the COVID 19 pandemic. During the start of this year’s IPL, many have been...
Virat Kohli to step down as T20I captain after the World Cup
Indian captain announces his decision ahead of next month's T20 World Cup. Indian captain Virat Kohli shocked the cricketing world as he announced his decision to step down as the...
ECB tie up with Castore
British clothing manufacturer to become official kit supplier of the ECB. The England and Wales Cricket Board announced on Tuesday a long-term partnership with premium lifestyle and sportswear brand...
Nissan announced as Official Sponsor of the Men’s T20 World Cup
Nissan Magnite will be the official car of the ICC Men's T20 World Cup 2021. Nissan announced on Wednesday that the brand has become the official sponsor of the...
Lasith Malinga calls time on his T20 career
Sri Lankan legend closes out playing career. Sri Lankan great Lasith Malinga announced his retirement from T20 cricket on Tuesday, effectively calling time on his cricketing career, as the...
A DETAILED LOOK AT THE 15-MAN INDIA SQUAD FOR THE ICC T20 WORLD CUP 2021
India are one of the favourites to lift the ICC Men’s T20 World Cup 2021 which is scheduled to take place in the United Arab Emirates. They have announced a...
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