The West Indies’ limited-overs skipper Kieron Pollard has announced his retirement from international cricket. Pollard announced the decision to call time on his 15-year career on social media. In a...
Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.
Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.
Indian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities. Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand. Speaking about his new partnership with Level Up 11, Rashid Khan stated: “I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”
The Delhi Capitals have cancelled their scheduled trip to Pune ahead of their clash against the Punjab Kings. The Capitals are due to take on the Kings on Wednesday after...
Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer...
Chennai Super Kings opening batter and former India international Robin Uthappa has been appointed as a brand ambassador for Brain Health Initiative which aims to improve the treatment of neurological...
The Indian Premier League is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play...
Cricket Australia (CA), along with the Australian Cricketers’ Association (ACA), has announced a new partnership with Singapore-based collectibles platform Rario and NFT-trading firm BlockTrust. The partnership is Australian cricket’s first venture into the world of NFTs. The partnership will allow Australian cricket fans a chance to own and trade NFTs that will include some of the finest Australian cricketing moments. Additionally, all the revenue generated from the NFTs will be shared between the past and present players as well as CA.
Former Indian cricket team captain and legendary batter Sunil Gavaskar will be launching his very own NFT collection. The announcement of the launch was made by his son and former...
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