Williams on-boards Jumeirah as Team Partner
British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...
F1 Sponsors & Brand Partnerships Page 10
Latest News
Alfa Romeo announce Diagnostix partnership
Formula One team Alfa Romeo have inked a new partnership agreement with Diagnostix, a leading medtech firm. The agreement will see Diagnostix join as an Official Team Partner of the...
Ferrari and ZCG team up ahead of 2023 Formula One season
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
AlphaTauri ink XMTrading deal
Leading online CFD & FX broker, XMTrading has been announced as the Official FX Trading Partner of Italian Formula One team Scuderia AlphaTauri. The partnership will see the team help XMTrading gain global visibility and brand awareness. Additionally the XMTrading branding will also be present on various prime locations of the AlphaTauri race car and driver race suits. Franz Tost, Team Principal of Scuderia AlphaTauri, commented, "I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula 1 season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”
IMG and Formula One announce partnership
IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the...
Alfa Romeo join forces with R-M
Swiss Formula One team Alfa Romeo have roped in premium refinish paint brand R-M, with the latter joining as the exclusive technical paint supplier of the team. Alfa Romeo will...
Alfa Romeo extend Marelli partnership
Swiss Formula One team Alfa Romeo have extended their partnership with automotive supplier Marelli. The partnership which started in the 2019 season will continue on for the 2023 season. The partnership extension will see the Marelli brand continuing to provide the team with their products and the Marelli logo present on the Alfa Romeo race car, on the top of the chassis. Alessandro Alunni Bravi, Team Representative of Alfa Romeo F1 Team Stake, commented, "We are delighted to continue our partnership with Marelli, a dedicated technology partner of our team for several years. With a long-standing motorsport heritage, experience in racing and an undeniable passion for competition, Marelli’s values are akin to our own. We have been using their products, a guarantee of excellence, for a number of years now, and they are perfectly integrated within our cars. We are looking forward to working with them this season.”
Formula One and Coupang Play announce partnership
Formula One has announced a new multi-year partnership with South Korean OTT service Coupang Play. The partnership will see Coupang Play live-stream the 2023 FIA Formula One World Championship to...
Formula One and Fuji TV extend partnership
Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025....
Red Bull Powertrains teams up with Convergent Science
Formula One team Red Bull Racing's power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a...
Alfa Romeo and Corinthian Re team up
Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will...
Formula One announces Qatar Airways deal
Formula One has announced a multi-year partnership with Qatar Airways, which will see the latter join as the Global Airline Partner of Formula One. The partnership was announced at the...
Ferrari and VistaJet renew partnership
Italian Formula One team Scuderia Ferrari and global private jet company VistaJet have announced a renewal of their long-standing partnership. The renewal of the partnership will see VistaJet continue on...
Formula One inks deal with DAZN Japan
Formula One has announced a multi-year partnership with streaming services DAZN. The partnership will see DAZN broadcast Formula One in Japan till 2025. The partnership will kick off with the upcoming 2023 season where DAZN will broadcast the entire 23 race calendar including the practice sessions and qualifying sessions. DAZN will also broadcast the pre-season testing in Bahrain and also broadcast the Formula 2 and Formula 3 championships in the region where Japanese driver Ayumu Iwasa will take part in F2. Ian Holmes, Director of Media Rights and Content Creation at Formula One, commented, "Japan is a historic market for Formula 1 with some of the most passionate fans in the world, and we are delighted to announce this partnership with DAZN for them to continue to broadcast Formula 1 for the next three years. As Formula 1 continues to grow and attract new fans in Asia and around the world, it is vital that the broadcasting of our events is of the highest standard. Over the next three seasons, we look forward to working with DAZN to ensure our fans continue to enjoy the spectacle and entertainment of Formula 1.”
Haas team up with TravisMathew
American Formula One team Haas have announced a new partnership with California-based premium lifestyle performance apparel brand, TravisMathew. TravisMathew will join as the team's Official Travel Kit and Luggage Supplier. The partnership will see TravisMathew provide the American team with with travel necessities including: Lifestyle apparel, inclusive of items from TravisMathew’s Cloud Collection and more TravisMathew footwear including The Daily Shoe and The Phenom TravisMathew-branded luggage and backpacks The partnership will kick off at the pre-season testing in Bahrain, where the California brand will provide the team with apparel and luggage.
Heineken teams up with Max Verstappen and Red Bull
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
TCL Electronics renews Australian Grand Prix partnership
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull announce new partnership with Built For Athletes
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
Mercedes team up with G42
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Qualcomm joins Mercedes F1 family
Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm's brand Snapdragon. Mercedes will use Snapdragon's platform to create fan engagement...
Rodin Carlin signs Abbi Pulling for F1 Academy
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Ferrari announce Ecopol partnership
Ecopol, an innovative company that introduced water soluble and biodegradable film to the market which is used mainly by the household cleaning products industry, providing the consumer with a product...
Mercedes announce Nuvei partnership
Canadian fintech firm Nuvei Corporation has announced a multi-year sponsorship deal with German Formula One team Mercedes. The new partnership will see the Nuvei branding feature on the helmets and...
Aston Martin partner with Globe-Trotter
Aston Martin have announced a new long-term partnership with Globe-Trotter. The partnership will see the British manufacturer of luxury luggage join as the F1 team's Global Luxury Luggage Partner. Jefferson...
McLaren team up with DP World
McLaren Racing have announced a new partnership with leading provider of worldwide smart end-to-end supply chain logistics firm DP World as one of their Official Partners, starting from 2023. The...
Jessica Edgar joins Rodin Carlin for F1 Academy
Young British driver Jessica Edgar has been announced as Rodin Carlin's first driver for the inaugural season of F1 Academy. The 17-year-old who races in the GB4 Championship, which is...
Alfa Romeo announce new partnership with MASCOT
Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present...
Mercedes net Sherwin-Williams partnership
German Formula One team Mercedes have announced a new partnership with paint and coating manufacturer Sherwin-Williams. Sherwin-Williams will join as an Official Team Partner and will become Mercedes' supplier of...
Aston Martin partner with AvaTrade
The Aston Martin Formula One team have roped in leading online broker AvaTrade as their Official Trading Partner. The new partnership will see the AvaTrade logo feature on the Aston...
Aston Martin team up with Citi Private Bank
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...