Sauber and Alfa Romeo renew partnership
Italian car manufacturer Alfa Romeo has announced the renewal of its partnership with Swiss Formula One team Sauber for the 2023 season. Sauber currently owns and runs the Formula One...
F1 Sponsors & Brand Partnerships Page 16
Latest News
Red Bull and Honda extend partnership till 2025
Austrian Formula One team Red Bull have announced the extension of their power unit support agreement with Honda. The new agreement will now run till the end of 2025. Honda...
Oscar Piastri denies signing for Alpine
Just hours after French Formula One team Alpine announced reigning Formula 2 champion Oscar Piastri as one of their drivers from the 2023 season onwards along with Esteban Ocon, the...
Mercedes F1 team up with Fastly
American cloud computing services provider Fastly has partnered with German Formula One team Mercedes, joining them as an Official Global Sponsor. The long-term deal will kick off with the upcoming...
Alpine announce partnership with Accor
Global hospitality firm Accor has announced a new partnership with French Formula One team Alpine ahead of Alpine's home race at the French Grand Prix. The partnership will see ALL,...
Mercedes announce investment in Sustainable Aviation Fuel
German Formula One team Mercedes have announced that they will be investing in Sustainable Aviation Fuel (SAF) as part of their plans to reach Net Zero by 2030. In doing so,...
Williams Racing announce partnership with Currys
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
Formula One to support Santander's start-up programme
Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability. Formula...
Alfa Romeo team up with MindMaze
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...
McLaren ink new partnership with K-Swiss
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
Alfa Romeo join hands with Smartech Retail Group
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
Formula One extends partnership with Ferrari Trento
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
Alfa Romeo team up with SenseTime
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
BOSS teams up with Aston Martin
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
McLaren Racing ink new partnership with NEOM
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
AlphaTauri announce Buzz Group partnership
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One renews US media rights partnership with ESPN
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
Haas teams up with Starlight Children's Foundation
American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...
Alpine announce new Canel’s deal
French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...
Zhou Guanyu announced as HSBC China ambassador
Alfa Romeo's driver Zhou Guanyu has been announced as HSBC Bank China's latest brand ambassador. The partnership will see HSBC use Zhou's profile to encourage the youth to pursue their...