Alfa Romeo partner with Aioka
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...
F1 Sponsors & Brand Partnerships Page 16
Latest News
Haas partner with MGM Resorts International
Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner. The partnership will have the MGM...
Formula One and Heineken extend partnership
Formula One (F1) has extended its partnership with Dutch beer brand Heineken. The new multi-year extension grows on the existing seven-year partnership that Formula One and Heineken have had since...
McLaren extend Deloitte partnership
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
Aston Martin announce partnership with Wolfgang Puck
British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix. The partnership...
Honda set for F1 return with Aston Martin
British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season....
Formula One extends MSC Cruises deal
Formula One has announced a multi-year extension of its global partnership with MSC Cruises, one of the world's largest cruise brands. The partnership will see MSC Cruises continue on as...
Aston Martin and Banco Master join forces
Formula One team Aston Martin have announced a new partnership with investment and merchant bank Banco Master. Headquartered in São Paulo, Brazil, Banco Master joins the team as their Official...
Formula One teams up with PUMA
PUMA has inked a multi-year partnership agreement with Formula One. Joining as an Official F1 Provider, PUMA will produce F1-licensed apparel, footwear and accessories as well as exclusively sell F1...
AutoNation inks partnership with Alpine
French Formula One team Alpine have announced a one-off partnership with automotive retailer AutoNation for the upcoming Miami Grand Prix 2023. AutoNation will join Alpine as a Sponsor for the...