F1 Sponsors & Brand Partnerships Page 34

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Haas ink Lunar partnership

Haas ink Lunar partnership

American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.

Staff Staff
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets,

Red Bull Racing announce HJC Helmets partnership

Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...

McLaren score Sanofi partnership

McLaren score Sanofi partnership

The deal will see McLaren work with Sanofi’s Industrial Affairs team to achieve greatness in manufacturing operations, which will allow Sanofi to meet the patients’ needs from all over the world through an effective use of their global network and also support the supply of their broad portfolio. McLaren will be using their digital and analytical prowess to help Sanofi focus on major factors impacting performances and help anticipate and resolve them as well.

Alfa Romeo Seagate partnership

Alfa Romeo net Seagate partnership

Swiss Formula One team Alfa Romeo have announced a new partnership with Seagate Technology. The partnership will see Seagate become the team’s Official Object Storage Service Partner.The deal sees Seagate...

Alfa Romeo REPX

Alfa Romeo ink REPX deal

London-based fintech firm REPX has signed a new partnership agreement with Alfa Romeo F1 Team. The partnership will see both parties collaborate on launching an exclusive team card, which will...

Alfa Romeo announce Ferrari Trento partnership

Alfa Romeo announce Ferrari Trento partnership

Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902...

McLaren Racing ICE partnership

McLaren Racing ink ICE partnership

McLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE). ICE will join as an Official Partner of the McLaren MX Extreme...

Formula One Salesforce

Formula One scores deal with Salesforce

Salesforce has inked a five-year deal with F1. Global leader in customer relationship management (CRM) Salesforce has joined the Formula One family as a Global Partner in a five-year deal....

Red Bull announce BMC Switzerland partnership

Red Bull announce BMC Switzerland partnership

BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...

Alfa Romeo enter the metaverse with Everdome

Alfa Romeo enter the metaverse with Everdome

Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...

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