Global health and wellness firm Herbalife has renewed its long-standing partnership agreement with Cristiano Ronaldo. The partnership extension will see Herbalife continue on as the Official Nutrition Sponsor of the...
Europe's football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a "zero waste to landfill" by 2026 with help from the following PepsiCo brands:...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read -...
This article contains information regarding the organisations enjoying a strong branding presence across Manchester City FC’s (MCFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Dream Foundation (DF), the philanthropic arm of Dream Sports, one of India’s leading sports technology companies, has announced the expansion of its three-year football training and development programme in collaboration...
American global fast food business McDonald's and global football-governing body FIFA have announced an extension of their partnership. This new agreement will now include both the 2026 FIFA Men's World...
English women's national football team captain Leah Williamson has announced a new investment in football entertainment group Toca Football. Joining as a stakeholder in the firm, Williamson aims to improve...
English professional football club Chelsea FC have announced a new partnership with US-based data analytics company FICO. As per the agreement, FICO will serve as the club's main official partner...
Christine Sinclair will go down in history as one of the greatest female footballers of all time. She holds the record for the most international goals scored across the sport's...
Manchester City Women left-back Alex Greenwood has become the newest member of the OKX metaverse, collaborating with the cryptocurrency exchange to present three special NFT football trainers. As part of...
French fullback Selma Bacha is already a star on the biggest stage. Having debuted at the age of 17 for Olympique Lyonnais, she has gone on to win four UEFA...
FIFA, the main governing organisation of football worldwide, has signed a sponsorship agreement with British multinational consumer goods company Unilever. According to the agreement, Unilever brands like Rexona, Dove, Lifebuoy and...
English professional football club Manchester City and South Korean tyre manufacturer NEXEN TIRE have announced an extension of their partnership. With this renewal, this alliance will enter its fourth term. ...
Smartphone and television brand Xiaomi's Indian division, Xiaomi India, has been roped in by the Argentine Football Association (AFA) as the latest sponsor of the Argentina men's national football team....
After three years of successful collaboration, French professional football club Paris Saint-Germain (PSG) and Visit Rwanda have decided to extend their sponsorship agreement until 2025. This new agreement will enable...
The Qatar Football Association (QFA), the governing body of football in Qatar, has announced a continuation of its collaboration with British multinational oil and gas company Shell. Shell, a global...
The Italian Football Federation (Federazione Italiana Giuoco Calcio; FIGC), which administers Italian football, has signed a new sponsorship agreement renewal with Mondel?z International-owned snack company Fonzies. Fonzies will be an...
LaLiga, the top-tier professional football league in Spain, and Spanish multimedia communications company Mediapro have renewed their partnership. As per the renewed deal, LaLiga retains Mediapro as its global audiovisual...
Liverpool FC, a Premier League team, has announced a partnership with All Star Partners, a Chinese e-commerce company that has been named as the official retail partner of the Reds...
German professional football club Bayern Munich have announced an extension of their partnership with URSAPHARM, a major ophthalmology pharmaceuticals manufacturer based in Saarbrücken, Germany. Originally established in 2017, the collaboration...
The following article contains information regarding Indian professional footballer Sandesh Jhingan, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 21 July 1993 Place of Birth...
International delivery firm FedEx has joined UEFA as a Partner of the UEFA Champions League (UCL). FedEx currently also serves as a sponsor of the UEFA Europa League. Joining as...
The following article contains information regarding Indian professional footballer Rahul Bheke, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 6 December 1990 Place of Birth...
English professional football club Arsenal FC have announced a new partnership with TCL. The partnership is aimed at enhancing the club's fan engagement in the UK, Middle East and Africa....
Here is a profile for Neymar detailing information about his playing career as well as his brand endorsements, sponsors, investments, notable honours and charity work.
English professional football club Manchester City FC have renewed their partnership with online trading platform Axi. The partnership extension will focus on highlighting female representation in football and trading. Axi...
UEFA has roped in food retailer chain Lidl as an Official Partner of UEFA EURO 2024 as well as the European qualifiers. By joining as an Official Partner, Lidl joins...
ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
German financial services company Allianz has announced a ten-year extension of its stadium naming rights agreement with German Bundesliga giants Bayern Munich. The extension ensures the Bayern home ground will...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Bengaluru FC and enjoying a strong branding presence across their physical and digital assets. Also...
Read all the latest news on Page 28.
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