Sheffield United FC have roped in global multi-asset broker CFI Financial Group as their Principal Partner and front-of-shirt sponsor on a one-year deal. The partnership will have the CFI branding...
English professional football player Bukayo Saka has teamed up with Fiverr International Ltd to launch the incubator programme "Ideatorr" to allow young and budding entrepreneurs from the UK to take...
Fulham Football Club have announced a new multi-year deal with WebBeds — a global online marketplace for travel trade. The agreement sees WebBeds become the London-based English professional football club's...
Club Atlético de Madrid have signed a new multi-year agreement with Saudi Arabian airline Riyadh Air, which thus becomes a Main Sponsor and the Official Airline Partner of the Spanish...
FC Goa have announced a partnership extension with Kingfisher, which will continue on as an Associate Sponsor of the Indian professional football club. The partnership will see Kingfisher remain an...
Arsenal Football Club have roped in Google Pixel as their Official Mobile Partner following a long-term agreement. The partnership will see fans of the London-based English professional football club be...
Arsenal Football Club have announced a two-year partnership with Unilever-owned laundry brand Dirt Is Good (known as Persil in the UK, or OMO, Surf Excel, Breeze, Rinso, Ala or Skip...
Fulham Football Club have roped in GRIDSERVE as their Official Electric Vehicle Partner, having signed a two-year deal with the sustainable energy, charging and leasing firm. The partnership will see...
Liverpool Football Club (LFC) have announced a new long-term partnership with Google Pixel, which becomes the English professional football club's Official Mobile Phone Partner. The partnership will see Google Pixel...
Outsourcing provider Omnia Group Services has been announced as an Official Premium Partner and Payroll Provider of Burnley Football Club. The partnership will see the English professional football club use...
AFC Bournemouth have signed Dun & Bradstreet, a global provider of business decisioning data and analytics, as their Official Training Wear Partner for the 2023/24 season. The partnership will put...
This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2023–24 season. Amazon...
Blackburn Rovers Football Club have roped in Spreadex as their UK Betting Partner on a three-year deal. Spreadex will, therefore, gain branding visibility at the Jack Walker Stand at Ewood...
Birmingham City Football Club (BCFC) have announced a new partnership with global streetwear brand UNDEFEATED, which joins as the Principal Partner and an Official Sponsor of the English professional football...
English professional football club Arsenal FC have announced a partnership extension with the UAE's leading flag carrier, Emirates. The front-of-shirt sponsorship deal, signed initially in 2006, has been extended till...
Bundesliga International, the international marketing arm of the German Bundesliga, has announced the signing of a three-year extension deal with Sony Pictures Networks (SPN) India for the exclusive media rights...
Following are the organisations that serve as sponsors and brand partners to the Durand Cup, the oldest football tournament in Asia, for its 132nd edition and enjoy a strong branding...
Arsenal Football Club have partnered with premium experiences firm Legends, with the latter set to take care of the English professional football club's sales and delivery for their non-matchday engagements...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Club Internacional de Fútbol Miami, commonly known as Inter Miami, as...
Everton Football Club have roped in innovative community-driven online streaming platform KICK as their new sleeve partner. KICK also becomes the English professional football club's Official Streaming Partner as part...
E-commerce giant eBay has been roped in as the Title Sponsor of the top-tier of professional women's football in Italy: the Serie A Femminile. The partnership is an extension of...
English professional football club Manchester United FC (MUFC) have renewed their kit sponsorship agreement with Adidas in a deal reportedly worth north of £900 million. The new deal, considered the...
English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching...
This article contains information regarding the organisations enjoying a strong branding presence across the Morocco men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador. Son was recently spotted at Incheon International Airport donning a black smartwatch...
PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo's three flagship brands — Pepsi, Gatorade and Lay’s — will...
CFD trading provider TMGM has signed a multi-year partnership with Chelsea Football Club (CFC). The partnership sees TMGM become the English professional football club's Official Regional Online Forex and Trading...
The St. James, a leading US-based performance, wellness and entertainment platform, has announced a new partnership with Chelsea Football Club (CFC), joining as an Official Partner of the English professional...
Italian professional football club SSC Napoli have confirmed MSC Cruises as their new principal front-of-shirt sponsor starting with the 2023/24 season. MSC Cruises, which has been a commercial partner of...
This article contains information regarding the organisations enjoying a strong branding presence as the official kit suppliers for the national teams participating in the 2023 FIFA Women's World Cup. Group...
Read all the latest news on Page 28.
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