Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
Global esports organisation Gen.G and English professional football club Manchester City have announced a new partnership agreement. Through this collaboration, the interests of football and esports audiences will be combined,...
FIFA and CONCACAF, North and Central America and the Caribbean's football-governing body, have joined forces for a unique sponsorship-based strategic partnership. The partnership will see the two organisations "jointly promote...
German insurance firm Ergo has been announced as the second National Sponsor for the upcoming 2024 UEFA European Football Championship (UEFA EURO 2024) following a partnership agreement signed with Europe's...
Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer's (MLS) new sponsor through the 2026 campaign. As a result of the agreement, Campbell Snacks...
This article contains information regarding the organisations enjoying a strong branding presence across the New Zealand men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
The Football Association (FA), England's governing body for football, has extended its partnership with confectionery brand Mars Wrigley UK. The partnership renewal will be through the Kind and Extra brands...
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
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