Kicking off the FIFA World Cup fever, Adidas, an official partner of the FIFA World Cup 2022, has launched a scannable ad film QR to Qatar featuring its brand ambassador...
The football governing body of Australia, Football Australia, has agreed to a deal with American fast food chain Subway. The three-year partnership makes the sandwich maker the new naming rights...
Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on...
UEFA saw a Champions League sponsorship deal worth £428m over five seasons slip through its fingers at “the last moment”, according to Sport Business. This competition is without a major...
Fan Controlled Football (FCF), a tech-focused indoor football competition, is expanding with the debut of a comparable basketball concept league in February 2023. Fan Controlled Football (FCF), a professional 7-on-7...
With the news that Reece James has signed a contract extension, Chelsea fans can breathe a sigh of relief, safe in the knowledge that they have secured the services of...
This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
Football popularity in India dates back to the establishment of the Mohun Bagan in 1889. Football really took a right turn with Mohun Bagan´s victory over East Yorkshire Regiment in...
Spanish football league LaLiga has announced a licencing agreement with Valencia-based Spanish technology company StadioPlus. The deal will see the two parties collaborate over a Decentraland metaverse project. StadioPlus, a...
After losing the battle for the top spot in Group A, India will take on hosts Nepal in the semi-final of the 2022 SAFF Women’s Championship. Bangladesh will face Bhutan...
The 2022 SAFF Women’s Championship has provided a lot of entertainment and talking points to reporters, fans and everyone in between. In my opinion, this is just the way sports...
The former India U17 Women’s team assistant coach who was accused of “sexual misconduct” during his stint with the national team has been granted transit anticipatory bail by the Additional...
Europe has been struggling with an energy crisis for some time now. Some of the factors dictating the crisis are decisions made explicitly by the EU (ambitious initiatives to decarbonise...
This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
Video games developers Sega and Sports Interactive have announced their licensing partnership with UEFA, which will allow the 2022 edition of their flagship football manager simulation video game series, Football...
A convincing victory against Maldives has put India in the driver's seat to finish on top of the table. The winners of this game will face Bhutan in the Semi-final...
Europe’s top five leagues are blessed with some of the most prolific strikers in world football, but who are the top ten strikers on the planet right now? In this...
This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also read: Arsenal...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Betis’ physical and digital assets as their sponsors and partners for the 2022-23 season....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Elche CF’s physical and digital assets as their sponsors and partners for the 2022-23 season....
German football club Borussia Dortmund and Footballco have extended and expanded their social media partnership to include the former's social content operation in Japan. Through a 2019 agreement, Footballco currently...
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2022-23 season. MAJOR PARTNERS Nike...
Therabody, a global wellness technology brand, has announced an expansion with Premier League club Manchester United, becoming a Global Partner of the football club. The partnership will increase Manchester United's...
English football club Arsenal have announced a partnership with Pixstory, an integrity-based social media platform, to reduce abuse and hate speech in online fan conversations, and have joined the platform...
Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to...
The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln. With the new deal, Tuneln's premium subscribers will...
LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
Read all the latest news on Page 68.
