Air France partners with Paris 2024
The national carrier of France, Air France, has been confirmed as an Official Sponsor of the 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). Air France joins...
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Caisse des Dépôts expands Paris 2024 deal
French public-sector financial firm Caisse des Dépôts has been announced as an Official Partner of the 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024") following a partnership...
Top 10 Major Sporting Events of 2024: A Year of Thrills and Triumphs
As we prepare to welcome the year 2024, sports enthusiasts around the world are eagerly anticipating a spectacular lineup of major sporting events. From the courts of Melbourne to the...
Nike ends Hockey Canada deal
Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body's handling of sexual assault cases. It started in 2018, when Canada's world junior team...
Santander on-boards Jon Rahm as brand ambassador
Banco Santander has announced the signing of a multi-year agreement with Jon Rahm, the reigning Masters champion. The multi-year partnership will see Rahm wear the Spanish bank's logo on all...
Ultimate Table Tennis teams up with Bisleri
The Ultimate Table Tennis (UTT), India's top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official...
UFC extends Bet365 partnership
The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide...
IndianOil partners with Ultimate Table Tennis
Ultimate Table Tennis (UTT), India’s premier table tennis league, has on-boarded IndianOil as the title sponsor for its fourth season, which is scheduled to take place at the Shiv Chhatrapati...
UFC announces Betclic partnership
The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal. Betclic will also serve as the Presenting...
NFL Coaching Strategies: Analyzing Different Approaches and Philosophies
When it comes to the National Football League (NFL), coaching strategies play a crucial role in the success of a team. Coaches employ various approaches and philosophies to navigate the...