Nike ends Hockey Canada deal
Sportswear giant Nike has ended its sponsorship deal with Hockey Canada, following the ice hockey-governing body's handling of sexual assault cases. It started in 2018, when Canada's world junior team...
Latest News on Other Sports Page 19
Latest News
Santander on-boards Jon Rahm as brand ambassador
Banco Santander has announced the signing of a multi-year agreement with Jon Rahm, the reigning Masters champion. The multi-year partnership will see Rahm wear the Spanish bank's logo on all...
Ultimate Table Tennis teams up with Bisleri
The Ultimate Table Tennis (UTT), India's top-level table-tennis league, has signed a two-year partnership with packaged drinking water brand Bisleri. The two-year partnership will see Bisleri join as the Official...
UFC extends Bet365 partnership
The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide...
IndianOil partners with Ultimate Table Tennis
Ultimate Table Tennis (UTT), India’s premier table tennis league, has on-boarded IndianOil as the title sponsor for its fourth season, which is scheduled to take place at the Shiv Chhatrapati...
UFC announces Betclic partnership
The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal. Betclic will also serve as the Presenting...
NFL Coaching Strategies: Analyzing Different Approaches and Philosophies
When it comes to the National Football League (NFL), coaching strategies play a crucial role in the success of a team. Coaches employ various approaches and philosophies to navigate the...
Paris 2024 get Air Liquide support
Air Liquide joins as an Official Supporter. Air Liquide, the French gas company, has been announced as an Official Supporter of the Paris 2024 Games and the Paralympic Games, both...
Rory McIlroy's loyalty to the PGA Tour has strengthed his brand
Rory McIlroy isn’t the type of individual to blame the world for his circumstances but if the Northern Irishman does currently feel sorry for himself, then the truth is that...
Tour de France announce partnership TikTok
TikTok joins as an Official Provider. Men's Road cycling event Tour de France has announced a new partnership with short-form video platform, TikTok, with the latter joining as an Official...
