Adidas to back Indian contingent at Commonwealth Games 2022
Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8,...
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JSW Inspire partners with IOA
JSW Group's sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the...
Garmin India announces Kaustubh Radkar as brand ambassador for its fitness segment
Indian triathlete Kaustubh Radkar has been announced as a brand ambassador of Garmin India for the company's fitness segment. Radkar, who was previously involved with Garmin India as a coach,...
Abhay Singh wins Tuanku Muhriz Open
Indian professional squash player Abhay Singh has won the Tuanku Muhriz Open. The 23-year-old has won his first US$10,000 title and his second PSA title of the season. Currently ranked 160th...
Badshah and Punit Balan buy Ultimate Kho Kho team
A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...
Paris 2024 inks Carrefour deal
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...
Government of Odisha joins hands with Ultimate Kho Kho to own fifth franchise
The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...
Top 20 highest-paid NBA players in 2022
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
Capri Global and KLO Sports buys Ultimate Kho-Kho franchises
Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...
Nike founder puts in US$2bn bid to buy Portland Trail Blazers
Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...
