Aditya Chaudhuri - News Site Editor Page 211
Sydney Sixers renew Gage Roads Brew Co deal
Big Bash League (BBL) franchise Sydney Sixers have announced a partnership extension with independent brewery Gage Roads Brew Co, extending their partnership for a further three years. The extended deal...
Looking at Max Verstappen's record-breaking 2023 F1 season
As 2023 comes to an end, we can finally take a step back and appreciate the incredible Formula One season we have witnessed this year. Multiple records were broken by...
ISPL Chennai team bought by Suriya
Saravanan Sivakumar, better known by his stage name Suriya, has become the latest celebrity to join the upcoming tennis-ball T10 tournament, the Indian Street Premier League (ISPL), the south-Indian actor...
Katie Moon partners with TATA Mumbai Marathon 2024
Double pole vault world champion and 2020 Olympic gold medallist Katie Moon has been revealed as the International Event Ambassador for the upcoming TATA Mumbai Marathon 2024. The 2024 TATA...
U Mumba gets 60% valuation boost thanks to new sponsors
Pro Kabaddi League (PKL) franchise U Mumba has seen its valuation rise by 60% during the league's 2023/24 season on the back of eight new sponsorship agreements. U Mumba had...
Melbourne Renegades sign deal with Compare & Connect
Big Bash League (BBL) franchise Melbourne Renegades have roped in Australian gas and electricity provider Compare & Connect as their BBL and WBBL Coaches Partner. Through the partnership, Compare &...
ICC and Coca-Cola extend partnership
The International Cricket Council (ICC) has announced an eight-year extension agreement with global beverage firm Coca-Cola. The new deal will see Coca-Cola partner with all ICC World events across the...
Perth Scorchers extend Budget Direct deal
Big Bash League (BBL) franchise Perth Scorchers have signed a partnership renewal agreement with insurance company Budget Direct. The partnership, now in its fifth year, will see Budget Direct continue...
Mumbai Khiladis on-board 5 major brands for Ultimate Kho Kho Season 2
Mumbai Khiladis, the Ultimate Kho Kho team owned by Punit Balan Group (PBG), have roped in five major sponsors for the ongoing season of India's premier franchise-based kho-kho league, garnering in the...
Warner Bros Discovery and ATP Media renew partnership
Warner Bros Discovery (WBD) has announced a three-year partnership renewal with ATP Media, the broadcast division of the ATP Tour. The partnership extension will see Warner Bros continue to broadcast...