This article contains information regarding the organisations enjoying a strong branding presence across the Punjab Kings’ (PBKS) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Also Read – Breaking down the IPL sponsorship jamboree in numbers
TITLE SPONSOR
EbixCash
The Mumbai-headquartered financial exchange disruptor signed a three-year deal as the PBKS’s Title Sponsor in October 2019, replacing Hindi-language news network Aaj Tak’s logo on the front of the PBKS matchday shirts.
PRINCIPAL SPONSORS
BKT
In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad and the Gujarat Titans—for the 2022 season.
BKT has been serving the PBKS as their back-of-matchday-shirt sponsor since IPL 2021.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the PBKS, Jio was the principal back-of-shirt sponsor on the team’s matchday shirt during the 2018 season, their chest sponsor for the 2019 and 2020 seasons, and currently serves as a sleeve sponsor.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants. Dream11 is also a PBKS sleeve sponsor for IPL 2022.
boAt
boAt is a manufacturer and marketer of audio products, adapters and cables. In March 2022, ahead of IPL 2022, the company was announced as the official wearables partner of the PBKS.
All Seasons Hand Rub
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as their Official Safety Partner. It’s currently serving the team as a sleeve sponsor for their matchday shirt.
Lotus Herbals
The New Delhi-based natural cosmetics brand joined the Punjab Kings sponsorship portfolio ahead of the 2021 IPL as a Principal Sponsor. It currently serves as the chest sponsor for the team’s matchday shirt.
Hindware Italian Collection
The Italian range of the Indian sanitaryware and faucets products manufacturer was announced as the Official Refreshing Partner of the PBKS in March 2022. As part of the branding rights, the partnership entails the Hindware Italian Collection logo featuring on the PBKS matchday headgear.
OFFICIAL PARTNERS
Tide
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble (P&G). Ahead of IPL 2023, Tide India and the Punjab Kings agreed upon a partnership deal, with the former becoming the latter’s Official Laundry Partner for the season.
Associate Sponsors
CAMPA
Indian soft drink brand Campa Cola has been very active in the market recently, tying up sponsorship deals with multiple IPL teams. It signed an Associate Sponsorship agreement with the PBKS for IPL 2023.
Amul Organic
Amul Organic, a part of Anand Milk Union Limited (Amul), joined hands with the Punjab Kings as one of their Official Partners for the 2023 IPL season in March 2023.
B Natural
The Punjab Kings have taken their partnership with B Natural Juices & Beverages into the 2023 IPL season. The partnership sees B Natural showcase getting the Punjab Kings players ready for the game through its fruit and fibre beverages via the the #MatchReadyBNaturalDeNaal campaign.
Orion
South Korean food company Orion was roped in as the Official Snacking Partner of the Punjab Kings for the 2023 IPL season.
Nestlé Munch
In April 2022, Nestlé Munch was announced as the Official Crunch Partner of four IPL teams: the Royal Challengers Bangalore, the Punjab Kings, the SunRisers Hyderabad and the Kolkata Knight Riders.
The partnership entails production of limited-edition Nestlé Munch packs carrying branding of the aforementioned teams. Scanning these packs offers the consumers a “unique 360-degree digital experience with their favourite team”.
The deal also entails cricket-themed games via which fans can avail unique money-can’t-buy experiences.
Dubri Plywood
Dubri is a one of the most known and renowned plywood brands in the Indian market. Ahead of IPL 2023, it was roped in by the Punjab Kings as an Associate Sponsor.
OFFICIAL DIGITAL COLLECTIBLES PARTNERS
Rario
Rario, a platform for digital cricket collectibles, announced its partnership with the PBKS ahead of the 2023 season in March 2023. The three-year deal grants PBKS fans the opportunity to own the collectibles of players like Shikhar Dhawan and Arshdeep Singh among many.
OFFICIAL KIT & MERCHANDISE PARTNERS
T10Sports
The Gurgaon-headquartered sportswear brand has been serving as the Official Kit & Merchandise Partner to the PBKS since the 2018 season, when it replaced Jalandhar-based rival brand TYKA Sports.
FAN MERCHANDISE PARTNERS
FanCode Shop
FanCode, a multi-sport aggregator platform by Dream Sports, serves as a merchandise partner to the Punjab Kings. In 2020, FanCode signed up with six IPL teams—including the Punjab Kings—to serve as their merchandise partner, before the COVID outbreak put a hold on proceedings.
Shop The Arena
The PBKS have signed up Shop The Arena as their merchandise partner ahead of the 2023 IPL season. The Arena is an apparel merchandise brand that aims to bring quality, authentic sports merchandise to sports fans in India. Fans can buy T-shirts, jackets, joggers and much more from its website.
PlayR
The Punjab Kings have also announced PlayR as an Official Merchandise Partner for the 2023 IPL season. The firm has been providing apparel for the global market as well as equipment and fitness for the domestic and international markets.
ASSOCIATE PARTNER
PayTM Insider
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services. Since 2018, PayTM and PayTM Insider, its proprietary ticket-booking platform, have been the Official Ticketing Partners of the Punjab Kings. As per the agreement, fans can book tickets for the PBKS home games via PayTM Insider.
92.7 Big FM
Part of Reliance Broadcast Ltd, Big FM is one of India’s largest radio networks. Ahead of IPL 2023, the PBKS roped in Big FM as their official radio partner for the season. Big FM also partnered with the Kings back in 2014, when they were known as Kings XI Punjab.
Also Read
- Rajasthan Royals (RR) Sponsors 2023
- Lucknow Super Giants (LSG) Sponsors 2023
- SunRisers Hyderabad (SRH) Sponsors 2023
- Delhi Capitals (DC) Sponsors 2023
- Gujarat Titans (GT) Sponsors 2023
- Punjab Kings (PBKS) Sponsors 2023
- Mumbai Indians (MI) Sponsors 2023
- Kolkata Knight Riders (KKR) Sponsors 2023
- Royal Challengers Bangalore (RCB) Sponsors 2023
- Chennai Super Kings (CSK) Sponsors 2023
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